Beauty LaunchPad - November 2012 - (Page 120)

QUICK TIPS Season of Giving Spread h l d cheer to l d holiday h loyal clients b gifting them gorgeous l l by f h hair along with an unexpected token of appreciation. —Alyson Osterman-Kerr 2 1 I If You Give a Client a Cookie. A delectable treat will put a smile on even the most Scrooge-like of stylistas. But why not go above and beyond and t add a personal touch to this traditional gift staple? An example: Coyote a Oaties cookies ( come packaged in a box that can be O personalized with your salon’s logo along with a merry holiday message. Pint-Sized Powerhouse. Gift her a travel-sized product from your favorite line, such as this mini pre-styler from 12 Benefits ( It will not only show your client how much you appreciate her business—chances are, you’ll strike up some more when she returns to buy the full-size version. Check out more retailable travel-size products on pages 90 and 92. 3 The Power of You. Sometimes the greatest gift you can give others is yourself. Give your best clients an unexpected gift at the end of their next appointment: a certificate for a future service. By taking an hour or so out of your day, you’ll have devotees for years to come. Sweet Charity. Give back to your client and your world by making a donation to a nonprofit in her name. One fun option is, which allows you to create a customizable gift card rd for the desired monetary amount. The recipient then logs on to the website to choose a charity to donate e your gift to—there’s more than 250 options broken down by causes, such as “Animals,” “Children & Youth” and “Health & Disease.” Note-Worthy. A simple “Thank you” goes a long way! Write a hand-written note on elegant stationary, such as these cards from Papyrus (, and make it personal (for example, “I loved creating that updo for your prom!”). In today’s technology-addicted culture, a personal connection can be the most thoughtful gift of all. 120 11.12 Cookies: Armando Sanchez; dog: Datacraft Co Ltd.; stationary: courtesy of Papyrus

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2012

Beauty LaunchPad - November 2012
Table of Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Free Launch
Tool Talk
My Way
20 Questions
Salon of the Month
Beauty 911
Only Hue
Dye It Right
Vintage Glam
Quick Tips
Advertiser Index
Look of the Month

Beauty LaunchPad - November 2012