Beauty LaunchPad - November 2012 - (Page 60)

INSIDE STORY Soft Cell Forget just using the kernel, Moroccan Organics also uses argan tree root cellulose to deliver unique healing and conditioning benefits to hair. It’s no secret that there are more than a few oil-derived products out there these days. So why would a company launch another argan oil-based line? Because Moroccan Organics (moroccanorganics. com) is different says Rebecca Gregory, technical director of Organic Salon Systems, the company distributing the new line. First of all, it’s formulated with certified organic ingredients. “Moroccan Organics contains organic aloe vera and shea butter for scalp conditioning,” Gregory explains, “as well as organic Camellia sinensis (green tea leaf) as an antioxidant for environmental protection.” But what really sets this line apart is the technological aspect: “Moroccan Organics utilizes a high-tech method of extracting argan tree root cellulose to combine with the argan kernel oil for increased healing, nourishment and efficiency,” Gregory states. Argan oil is typically derived from the tree’s seed, she explains. “As such, it’s more viscous and has a larger molecule.” The root cells of the argan tree, which have smaller molecules, are clinically proven to be seven to 10 times more efficient at penetrating the cuticle layer to deliver nourishment. “All hair types will instantly look and feel healthier, silkier and shinier as they are revitalized with vital organic nourishment!” Gregory enthuses. The entire range of Moroccan Organics products are specifically formulated to preserve, protect and extend professional salon treatments. Sulfate-free Moroccan Organics Shampoo and Conditioner nourish and moisturize; Hair Mask seals in moisture while stopping the oxidative process; Argan Oil treatment creates a powerful color lock seal around the cuticle; and Hair Spray is excellent for taming frizz. And for the future, look for a new form factor for the Shampoo and Conditioner bottles plus backbar sizes of the Shampoo and Conditioner. “Moroccan Organics has been delicately formulated to strike the perfect isometric balance of the world’s purest argan oil and the most nourishing certified organic ingredients essential to maintaining healthy hair care,” Gregory raves. “By offering an in-salon Moroccan treatment followed with effective home care, stylists have an ideal solution to tame even the most unmanageable frizzy hair problems in any environment.” —Amy Dodds “Since the roots are what provide nutrition and healing to the argan tree, the use of these cells blended with argan kernel oil is what makes Moroccan Organics more potent than using the kernel oil alone,” Gregory reveals. 60 11.12 Still life: Armando Sanchez

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2012

Beauty LaunchPad - November 2012
Table of Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Free Launch
Tool Talk
My Way
20 Questions
Salon of the Month
Beauty 911
Only Hue
Dye It Right
Vintage Glam
Quick Tips
Advertiser Index
Look of the Month

Beauty LaunchPad - November 2012