Beauty LaunchPad - November 2012 - (Page 64)

BRAND NEW ling Detang ficiia Hairbrush rush The Officiall Hairbrush of the Back Bar. B > Miracle Workers The black 15in1 line, with three products and growing, is creating buzz for its task-oriented 15-point philosophy. Chances are, you hear about the same hair woes day after day: dullness, dryness, split ends, frizz, damage from heat styling and UV rays, and fading haircolor. To eliminate these never-ending nags, tng worldwide president and CEO Larry Gaynor created the black 15in1 Miracle Hair Treatment, followed by Twice A Week Miracle Hair Shampoo and Conditioner ( “The shampoo and conditioner fall between a traditional shampoo/conditioner and treatment, and are formulated using essential ingredients that work to effectively cleanse and condition each strand while offsetting the problems that most people face,” Gaynor explains. Ideal for all hair types and textures, the products promise 15 benefits: add shine, Larry Gaynor, president/CEO of tng worldwide and the soften and smooth, detangle, prevent frizz creator of black 15in1 and flyaways, moisturize, guard against humidity, repair damage, protect against heat styling, enhance natural body, seal and protect haircolor, shield from UV light, strengthen, add volume, soothe dry scalp and work instantly. The sulfate- and paraben-free cleansing duo tackles that lengthy to-do list with sunflower seed extract, argan oil, cashmere keratin and Keravis, a vegetable protein that revitalizes the hair follicles and scalp. “Studies have shown that 54% of women wash their hair twice a week or less, and Twice A Week Miracle Shampoo and Conditioner were designed specifically to meet their needs,” Gaynor relates. “But they can also be used on a daily basis.” The trio of products has already gained a fan base: Louise O’Connor, owner of OC61 Salon and Spa in New York, has become a brand spokesperson (her regular client, actress Olivia Munn, is a professed “black 15in1 loyalist”), while Jonathan Antin signed on as brand ambassador and uses the products on celebrity clients and in his new Beverly Hills, California-based salon, JAG. But there’s more in store for the fledgling brand. “Black 15in1 Miracle Finishing Hair Spray is launching in January 2013, in both regular and travel sizes,” Gaynor reveals. “The hairspray, which incorporates many of the same key ingredients as the Miracle Hair Treatment, will protect against humidity, add volume, preserve haircolor and provide 100% UV protection.” Now that’s a miracle we’re excited to believe in! —Tracy Morin Images: courtesy of black 15in1 The Healthy Way to Detangle. www MyWetBrush com Available at and other fine distributors. 64 11.12

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2012

Beauty LaunchPad - November 2012
Table of Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Free Launch
Tool Talk
My Way
20 Questions
Salon of the Month
Beauty 911
Only Hue
Dye It Right
Vintage Glam
Quick Tips
Advertiser Index
Look of the Month

Beauty LaunchPad - November 2012