Beauty LaunchPad - November 2012 - (Page 64)

BRAND NEW ling Detang ficiia Hairbrush rush The Officiall Hairbrush of the Back Bar. B > Miracle Workers The black 15in1 line, with three products and growing, is creating buzz for its task-oriented 15-point philosophy. Chances are, you hear about the same hair woes day after day: dullness, dryness, split ends, frizz, damage from heat styling and UV rays, and fading haircolor. To eliminate these never-ending nags, tng worldwide president and CEO Larry Gaynor created the black 15in1 Miracle Hair Treatment, followed by Twice A Week Miracle Hair Shampoo and Conditioner (black15in1.com). “The shampoo and conditioner fall between a traditional shampoo/conditioner and treatment, and are formulated using essential ingredients that work to effectively cleanse and condition each strand while offsetting the problems that most people face,” Gaynor explains. Ideal for all hair types and textures, the products promise 15 benefits: add shine, Larry Gaynor, president/CEO of tng worldwide and the soften and smooth, detangle, prevent frizz creator of black 15in1 and flyaways, moisturize, guard against humidity, repair damage, protect against heat styling, enhance natural body, seal and protect haircolor, shield from UV light, strengthen, add volume, soothe dry scalp and work instantly. The sulfate- and paraben-free cleansing duo tackles that lengthy to-do list with sunflower seed extract, argan oil, cashmere keratin and Keravis, a vegetable protein that revitalizes the hair follicles and scalp. “Studies have shown that 54% of women wash their hair twice a week or less, and Twice A Week Miracle Shampoo and Conditioner were designed specifically to meet their needs,” Gaynor relates. “But they can also be used on a daily basis.” The trio of products has already gained a fan base: Louise O’Connor, owner of OC61 Salon and Spa in New York, has become a brand spokesperson (her regular client, actress Olivia Munn, is a professed “black 15in1 loyalist”), while Jonathan Antin signed on as brand ambassador and uses the products on celebrity clients and in his new Beverly Hills, California-based salon, JAG. But there’s more in store for the fledgling brand. “Black 15in1 Miracle Finishing Hair Spray is launching in January 2013, in both regular and travel sizes,” Gaynor reveals. “The hairspray, which incorporates many of the same key ingredients as the Miracle Hair Treatment, will protect against humidity, add volume, preserve haircolor and provide 100% UV protection.” Now that’s a miracle we’re excited to believe in! —Tracy Morin Images: courtesy of black 15in1 The Healthy Way to Detangle. www MyWetBrush com www.MyWetBrush.com Available at and other fine distributors. 64 BeautyLaunchpad.com 11.12 http://www.MyWetBrush.com http://www.black15in1.com http://www.MyWetBrush.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2012

Beauty LaunchPad - November 2012
Table of Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Free Launch
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Beauty 911
Headlines
Only Hue
Portfolio
Dye It Right
Vintage Glam
Quick Tips
Advertiser Index
Look of the Month

Beauty LaunchPad - November 2012

http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201506
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201505
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201504
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201503
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201502
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201501
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201412
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201411
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201410
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201409
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201408
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201407
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201406
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201405
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201404
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201403
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201402
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201401
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201312
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201311
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201310
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201309
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201308
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201307
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201306
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201304
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201305
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201303
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201302
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201301
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201212
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201211
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201210
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201209
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201208
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201207
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201206
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201205
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201204
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201203
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201202
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201201
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201112
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201111
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201110
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201109
http://www.nxtbookMEDIA.com