Beauty LaunchPad - November 2012 - (Page 72)

VIP Trench Pat e Ha nted nd le Mario Argenti calls upon 30-plus years of business-building experience to head up Keratin Labs and ultimately strengthen the entire industry. Mario Argenti has never shunned building from the bottom up. Armed with a marketing and finance degree upon graduation in Australia, he first worked as a marketing assistant for Wella Professionals but quickly climbed the ranks, ascending to VP of marketing for Canada, then president of Wella USA, then chairman and CEO for North America. Through 20-plus years with the company, he learned Mario Argenti, president of Keratin Labs everything about rejuvenating new haircare category and the opportunity troubled divisions and expanding alreadyto once again start from scratch. His goals: successful ones—lessons utilized for stints at to organize, maximize brand equity and Estée Lauder Australia and Goldwell North current infrastructure, work with a team that America. “I love the pro-beauty industry,” he applauds for its talent and passion—and Argenti shares. “In all the positions I’ve held, eventually reach the top of the crowded I’ve increased market share; I’m proud of haircolor category. “There’s a lot of room what I’ve been able to build where others to expand, because we’re launching a have failed.” color company, not just a color line,” Naturally, when asked to join Keratin Argenti enthuses. “I see this organization as Complex as president of the newly formed one made up of rule-breakers and market Keratin Labs, Argenti was intrigued by the leaders in their own category; we’re not just launching another ‘me-too’ product.” Ultimately, he endeavors to serve beauty 5 THINGS YOU DIDN’T professionals: working against diversion; KNOW ABOUT ME pushing collaboration between independent manufacturers, distributors and salons; and • I love riding my Harley, but I have to be in the right frame of mind—it’s very urging stylists to do their part by supporting dangerous. salon-only brands—in essence, joining forces • With my Italian heritage, I’m very familyto make the entire industry more profitable. oriented, but I don’t distinguish between And, thanks to a DIY ethic instilled in him work and family. from birth, he finds himself at home within • I like to keep fit and work out. • I’m not a workaholic, but work is very a fledgling company that is continuing to important to me. grow. “Australia has a ‘down to earth’ and • I’m a Virgo, so I’m quite a perfectionist. ‘in the trenches’ culture; Australians roll up But it’s infectious—I love seeing people their sleeves and get to the nitty-gritty,” Argenti progress. muses. “We take work seriously, but not necessarily ourselves.” —Tracy Morin BeautyLaunchpad.com 11.12 Warfare WWW. SHEARS SHARK FIN® PROFESSIONAL SHEARS 888-544-7254 Become a Facebook Fan and receive special offers .COM SHARKFIN patented finger fitting system 72 Image: Babak http://www.sharkfinshears.com http://www.sharkfinshears.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2012

Beauty LaunchPad - November 2012
Table of Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Free Launch
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Beauty 911
Headlines
Only Hue
Portfolio
Dye It Right
Vintage Glam
Quick Tips
Advertiser Index
Look of the Month

Beauty LaunchPad - November 2012

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