Beauty LaunchPad - February 2013 - (Page 74)

BEAUTY 91 HAIR 1 Just What the Hairdresser Ordered Show your client some love this month with a treat for her distressed tresses. Ever have a client who needs a total Minerals in water, like copper and iron, stick to hair like a magnet ! hair intervention? Forego your urge to simply cut, and instead offer an appropriate treatment for her mangled mane. Nursing dry or damaged hair regularly with intensive treatments is a must, especially if your client colors regularly. “The majority of clients in the U.S. are shampooing much more often in showers with water that contains minerals (calcium, magnesium, copper, iron and/or lead) that attach like a magnet onto the hair,” says Tom Porter, president and CEO of Malibu C. “This creates a wall, often invisible to the untrained eye, that blocks color from attaching onto the hair as it should. Colorists need to shift their perspective on how they view their clients’ hair when they walk into the salon. Rather than viewing the hair as ready for color, the successful colorist looks at the hair as a ‘canvas’ and can visualize the invisible minerals and product buildup that must be removed from the hair before the first drop of color is applied.” Translation: Treat before you tint. Of course, it’s not only hair color that’s negatively affected—overall scalp and tress issues are also the cause of many a beauty woe. So how to avoid overall damage? “Remind clients who blow-dry often to make sure that the nozzle is not too close to the hair,” relates Antonio Corral Calero, Moroccanoil artistic director. “Also, let hair dry almost 70% before blow-drying to avoid making too many passes over it.” HaiRx Pamper your client’s damaged locks with a little TLC (treatments, leave-ins and color extenders). 1 2 3 4 2. Keratin Complex Vanilla Bean Deep Conditioner, an intensive conditioning treatment for all hair types, bursts with aromatherapeutic vanilla beans that induce shine and hydration, plus a sweet smell to boot. (keratincomplex.com) 5. Joico K-PAK Revitaluxe Bio-Advanced Restorative Treatment is imbued with Keratin Peptide Complex that delivers major resistance against breakage while protecting from color fade. (joico.com) 6. Sebastian Professional Penetraitt Masque is a color-safe deepconditioning treatment that reduces breakage and strengthens distressed hair. (sebastianprofessional.com) 3. Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment uses KeraTriplex, an exclusive blend of keratin protein, to rebuild and repair every strand with intense moisture and shine. (paulmitchell.com) 74 5 6 BeautyLaunchpad.com 2.13 Thinkstock; still life: Armando Sanchez 1. It Factor Simply It Quick Blowdry Smoothing Lotion has a proprietary formula that not only protects hair from free radicals, UV rays and heat damage, but also replenishes moisture and adds bounce for allday softness. (itfactorbeauty.com) 4. Moroccanoil Dry-NoMore Professional Scalp Treatment utilizes a wealth of oils, including argan, to moisturize scalp, as well as salicylic acid to eliminate flakiness. (moroccanoil.com) http://www.moroccanoil.com http://www.itfactorbeauty.com http://www.joico.com http://www.keratincomplex.com http://www.sebastianprofessional.com http://www.paulmitchell.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2013

Beauty LaunchPad - February 2013
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Color Lab
Male Order
Tool Talk
VIP
Salon of the Month
Head of the Class
Beauty 911
Only Hue
Portfolio
The Texture Trend
Oil Boom
One Cut/2 Ways
Free Launch
Quick Tips
Advertiser Index
World View

Beauty LaunchPad - February 2013

https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201506
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201505
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201504
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201503
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201502
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201501
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201412
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201411
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201410
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201409
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201408
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201407
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201406
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201405
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201404
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201403
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201402
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201401
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201312
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201311
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201310
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201309
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201308
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201307
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201306
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201304
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201305
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201303
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201302
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201301
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201212
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201211
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201210
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201209
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201208
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201207
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201206
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201205
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201204
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201203
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201202
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201201
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201112
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201111
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201110
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201109
https://www.nxtbookmedia.com