Beauty LaunchPad - February 2013 - (Page 74)

BEAUTY 91 HAIR 1 Just What the Hairdresser Ordered Show your client some love this month with a treat for her distressed tresses. Ever have a client who needs a total Minerals in water, like copper and iron, stick to hair like a magnet ! hair intervention? Forego your urge to simply cut, and instead offer an appropriate treatment for her mangled mane. Nursing dry or damaged hair regularly with intensive treatments is a must, especially if your client colors regularly. “The majority of clients in the U.S. are shampooing much more often in showers with water that contains minerals (calcium, magnesium, copper, iron and/or lead) that attach like a magnet onto the hair,” says Tom Porter, president and CEO of Malibu C. “This creates a wall, often invisible to the untrained eye, that blocks color from attaching onto the hair as it should. Colorists need to shift their perspective on how they view their clients’ hair when they walk into the salon. Rather than viewing the hair as ready for color, the successful colorist looks at the hair as a ‘canvas’ and can visualize the invisible minerals and product buildup that must be removed from the hair before the first drop of color is applied.” Translation: Treat before you tint. Of course, it’s not only hair color that’s negatively affected—overall scalp and tress issues are also the cause of many a beauty woe. So how to avoid overall damage? “Remind clients who blow-dry often to make sure that the nozzle is not too close to the hair,” relates Antonio Corral Calero, Moroccanoil artistic director. “Also, let hair dry almost 70% before blow-drying to avoid making too many passes over it.” HaiRx Pamper your client’s damaged locks with a little TLC (treatments, leave-ins and color extenders). 1 2 3 4 2. Keratin Complex Vanilla Bean Deep Conditioner, an intensive conditioning treatment for all hair types, bursts with aromatherapeutic vanilla beans that induce shine and hydration, plus a sweet smell to boot. ( 5. Joico K-PAK Revitaluxe Bio-Advanced Restorative Treatment is imbued with Keratin Peptide Complex that delivers major resistance against breakage while protecting from color fade. ( 6. Sebastian Professional Penetraitt Masque is a color-safe deepconditioning treatment that reduces breakage and strengthens distressed hair. ( 3. Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment uses KeraTriplex, an exclusive blend of keratin protein, to rebuild and repair every strand with intense moisture and shine. ( 74 5 6 2.13 Thinkstock; still life: Armando Sanchez 1. It Factor Simply It Quick Blowdry Smoothing Lotion has a proprietary formula that not only protects hair from free radicals, UV rays and heat damage, but also replenishes moisture and adds bounce for allday softness. ( 4. Moroccanoil Dry-NoMore Professional Scalp Treatment utilizes a wealth of oils, including argan, to moisturize scalp, as well as salicylic acid to eliminate flakiness. (

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2013

Beauty LaunchPad - February 2013
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Color Lab
Male Order
Tool Talk
Salon of the Month
Head of the Class
Beauty 911
Only Hue
The Texture Trend
Oil Boom
One Cut/2 Ways
Free Launch
Quick Tips
Advertiser Index
World View

Beauty LaunchPad - February 2013