Beauty LaunchPad - February 2013 - (Page 98)

DUALITY IS THE NAME OF THE GAME IN AMERICAN CREW’S 2013 TREND RELEASE, CREWCIAL. —Amy Dodds 1 2 HIGH TIMES: Hugo flaunts gravity-defying hair that can either be tousled for a cool look or sculpted into a classy, off-the-face style. One Cut/ 2 W ays that sophisticated guys can have both a sleek workweek style and a relaxed weekend look with the same cut. Conceived and cut by American Crew All-Stars Paul Wilson, artistic director, and Theri DeJoode, technical director, Crewcial is the epitome of today’s well-groomed man. “Walking confidently in life, the American Crew man is forever attentive to the statement he presents to the world,” smiles Craig Hanson, American Crew’s creative director. The collection consists of three separate looks that feature two distinctively different finishes, blurring the line between classic and trend. Baxter, the longest haircut, gets a classic, smooth finish using Boost Cream, but it can be switched up to flaunt natural texture with American Crew Alternator, a reshapable spray that launches in April. Hugo, the medium-length haircut, features a bold square shape that achieves gravity-defying hold that can be deconstructed with Defining Paste or controlled with Superglue, which provides that stay-put, high shine finish. Sam, the shortest cut of the collection, is great for guys who can’t make up their mind—it can worn down or pushed back with a single application of reworkable Alternator. Concludes Hanson: Crewcial celebrates today’s man “as his station in life is personified the American Crew way—with a killer haircut and a bit of cleverness.” 98 2.13 Images: courtesy of American Crew; hair: Theri DeJoode and Paul Wilson Who says you can’t have the best of both worlds? American Crew’s 2013 trend collection, Crewcial, demonstrates

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2013

Beauty LaunchPad - February 2013
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Color Lab
Male Order
Tool Talk
Salon of the Month
Head of the Class
Beauty 911
Only Hue
The Texture Trend
Oil Boom
One Cut/2 Ways
Free Launch
Quick Tips
Advertiser Index
World View

Beauty LaunchPad - February 2013