Beauty LaunchPad - April 2013 - (Page 118)

Social Network app recap On the House Color us impressed! In conjunction with the relaunch of its flagship coloration, Igora Royal, Schwarzkopf Professional is debuting its mobile app House of Color, a consultation aid designed to support salons and make communicating with clients a breeze. The app, available for iOS and Android devices, gives you access to color formulas, organizational tools and images for creative inspiration from Schwarzkopf’s semiannual Essential Looks collection. If you’re visually oriented, this is a don’t-miss! WHAT YOU’LL FIND IN THE HOUSE OF COLOR Client Consultation This convenient feature helps you determine the right questions to ask clients, allowing you to submit general information—like the client’s hair type and choice of color. Formula Creator The Formula Creator provides precise recipes as well as a timer to measure development time. My Clients With this function, important details about the client—such as name, birthday and contact info—can be easily saved for later reference. So can your notes, the formulas and products used on the client, and even photos of the finished look. Colorpedia This ultimate resource enhances hairdressers’ color knowledge by providing a wealth of information in encyclopedia format, including insights from prominent color experts. JET TAKES FLIGHT Games aren’t just for killing time. Take Joico’s new JET (Joico Education Technology) program; inspired by Angry Birds and other interactive games, the fun-filled online learning platform improves product knowledge among retail sales professionals via bitesized learning modules. “When deciding what to buy, consumers want trusted experts to guide them to the products that are best for them, and JET will help train and continuously support stylists to truly become those experts,” explains Angelia Polsinelli, Senior Director of North American Education for Joico/ISO/Minardi and spearhead for the JET program. Joico artists fulfill a given curriculum by graduating from one module to the next; when they pass a quiz necessary for progression, they receive a free prize and are submitted in quarterly grand prize drawings. So while members expand their knowledge and become product experts, they also boost sales and enjoy prizes and giveaways. What a win-win! Log on to Dear Journal Redken’s newest chapter? The brand’s Style Station app now has a multifunctional journal feature. Taking a leaf out of the book on app innovation, the journal feature includes a digital workbook where stylists can sketch, take notes and share information with one another. Interactive worksheets and blank headforms allow you to maximize your productivity while taking advantage of touch-screen technology. “With the new exclusive journal feature, you can digitally save and share the notes you take at an educational event, allowing timeless reference back to the learnings acquired in the classroom,” says Sheri Doss, VP of Education. Though the journal feature of the app is iPad-only, Style Station is available free through both the iTunes App Store and the Android Marketplace. 118 | BEAUTY LAUNCHPAD | APRIL 2013 REDKEN’S STYLE STATION APP ALSO INCLUDES: • More than 5,000 haircolor formulas • A Look Book to provide visuals for consultations • Timers that help keep track of color processing • A favorites function that allows stylists to “star” content they want to view later • An animated curl diagnostic tool to address the needs of all types of curly hair • Access to’s The Break Room, an online community that connects stylists to more than 30,000 industry leaders and professionals

Table of Contents for the Digital Edition of Beauty LaunchPad - April 2013

Beauty LaunchPad - April 2013
Log On
Editor’s Notebook
On The Cover
Runway Report
Salon of the Month
Head of the Class
Giving Back
Mood Board
Au Naturel
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - April 2013