Beauty LaunchPad - April 2013 - (Page 20)

Editor’s Notebook TONES ® DEMI-PERMANENT COLOUR The Power of You It may be time for a refresher: You have more influence than you realize. I very recently met up with a doctor who is launching a new product line to the professional beauty industry. (Don’t worry; you’ll get more info on the line in the June issue!) I was intrigued because, truthfully, he isn’t the first MD to launch a product into the beauty sphere. What is it that attracts doctors to the hair world? He told me that hairdressers are in a unique position: “They teach people how to take care of themselves,” he said, adding that doctors can only dream of the kind of sway a stylist has over his or her client. In his words: “You have more power than you think.” Now, this is coming from a doctor, a man who makes life-anddeath decisions—literally. And he’s jealous of your power. Just think about that for a moment. You potentially have a greater ability to make an impact on a person’s life than does a physician. And we’re not just talking about changing your client’s haircolor. We’re talking about changing your client’s life. He isn’t the first to recognize the influence that stylists have. Take Cut It Out (cutitout.org), for example. The charity aims to stop domestic abuse through harnessing the power of beauty. How? An excerpt from the organization’s website: “Research shows that most battered women never call the police or go to a shelter. However, they do usually talk about the abuse with someone they trust. Because salon professionals are skilled and experienced listeners When you’re at who are personally interested in their clients, many women Cosmoprof North suffering from abuse feel comfortable confiding in them—even if America this the abused women would never tell anyone else.” July, keep your So the next time you’re feeling down in the dumps or think eyes peeled for you aren’t doing the right thing, BEAUTIQUE, a remember those words: You have special sampling more power than you think. Use area that will feature your power wisely. Because salon professionals are skilled and experienced listeners who are personally interested in their clients,many women suffering from abuse feel comfortable confiding in them. ” BEAUTIQUE, C’est Chic! C O M P L E X ™ CONDITIONS weightlessly, exactly where needed DEPOSITS high definition pigments PROTECTS from excessive damage AMY DODDS, Executive Editor adodds@creativeage.com YOUR HAIR COLOUR IS OUR ONLY BUSINESS™ 20 | BEAUTY LAUNCHPAD | APRIL 2013 CORRECTION: In the March story “Constructing Success,” we mistakenly said that Rejuvenol’s manufacturing plant is 5,000 square feet, when it is actually 40,000 square feet. Additionally, we reported that American Crew Global Face Off participant Dean Tsopanis was from the U.K., when he is in fact from Australia. Launchpad regrets the errors. deluxe-sized samples of the latest and greatest products in cosmetics, skin care, nail care and hair care. For $10, you’ll be able to choose seven samples from 20 participating brands. Think that’s good? Well, get this: All proceeds will benefit the City of Hope! Beauty truly is beautiful. ARMANDO SANCHEZ CDP http://www.cutitout.org

Table of Contents for the Digital Edition of Beauty LaunchPad - April 2013

Beauty LaunchPad - April 2013
Contents
Log On
Editor’s Notebook
On The Cover
Runway Report
A-List
Trendspotting
Hair
Tools
Color
Men
Skin
Nails
Makeup
Solutions
Launches
Profiles
Salon of the Month
Head of the Class
Giving Back
Mood Board
Portfolio
Au Naturel
News
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - April 2013

http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201506
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201505
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201504
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201503
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201502
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201501
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201412
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201411
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201410
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201409
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201408
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201407
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201406
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201405
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201404
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201403
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201402
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201401
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201312
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201311
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201310
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201309
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201308
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201307
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201306
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201304
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201305
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201303
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201302
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201301
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201212
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201211
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201210
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201209
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201208
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201207
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201206
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201205
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201204
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201203
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201202
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201201
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201112
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201111
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201110
http://www.nxtbook.com/nxtbooks/creativeage/launchpad_201109
http://www.nxtbookMEDIA.com