Beauty LaunchPad - April 2013 - (Page 70)

Conversations/Launches Natural What’s New in Earthly Body offers its most successful product in a new range of scents. T 70 | BEAUTY LAUNCHPAD | APRIL 2013 Earthly Body 3-in-1 Suntouched Candles in Blue Lagoon, Bikini Flirtini and Bubbly Earthly Body Skin Butter in High Tide Our summer scents provide the feeling of taking a vacation without abandoning the demands of our daily lives.” MAGNIFICENT SEVEN Earthly Body’s products contain these “Essential Seven” ingredients: Soybean Oil: Large amounts of protein and calcium rejuvenate skin and promote youthfulness, while high lipid levels allow for deep penetration of strengthening vitamins. Coconut Oil: High levels of magnesium and lower levels of calcium give coconut oil anti-aging properties. Hemp Seed Oil: Found in every Earthly Body product, hemp seed oil contains the highest level of essential fatty acids—which provide nourishing protection and a wealth of moisture—of all the natural oils. Apricot Oil: This oil contains high levels of antioxidants and is rich in vitamins A, C and E. Jojoba Oil: Soothing wax ester similar to natural oils found in the body grants replenishing moisture, while collagen-stimulating vitamins enable jojoba oil to tighten the skin. Avocado Oil: Avocado oil contains high levels of sterolins—which prevent the appearance of dark spots on the skin—and an abundance of omega-3 fatty acids for UV-ray protection and sun damage repair. Vitamin E Oil: Antioxidantrich vitamin E oil is a natural healant and can help reverse imperfections like scars, discoloring and bruises on the epidermis. COURTESY OF EARTHLY BODY here’s something timeless about natural ingredients. What comes from the earth has been around for billions of years, and so it’s easy to think there’s nothing new under the sun. But beauty industry minds are endlessly recombining ingredients and engineering unique blends to create nature anew—just look at Earthly Body (earthlybody.com). A family-owned company that has been developing natural skincare and haircare products since 1994, Earthly Body uses all-natural ingredients—no dyes, sulfates, propylene glycol, phthalates or parabens. All products are 100 percent vegan and cruelty free. And despite these seemingly finite natural origins, new ideas are still flowing. In 2006, Earthly Body founders Kevin and Mare Wachs created the 3-in-1 Suntouched Candle, which features a blend of seven natural oils (see sidebar) and can be used in three different ways: while still intact, as a candle; and once melted, as a massage oil or a daily moisturizer. Suntouched Candles remain Earthly Body’s best-selling product. The Suntouched Candles are now available in three new scents, in anticipation of summer: Bikini Flirtini, Blue Lagoon and Bubbly. “Our summer scents provide the feeling of taking a vacation without abandoning the demands of our daily lives,” says Georgene Smith Goodin, VP of Sales for Earthly Body. Infused with ripe berry, sweet sugar crystal and citrus zest, Bikini Flirtini evokes white sand beaches and turquoise waters. Blue Lagoon conjures the feeling of a post-storm tropical rainforest, with a blend of vineripened berries and subtle spice. And Bubbly is a refreshing blend of citrus and floral scents that provides an instant burst of energy. These aren’t the only aromatic innovations from Earthly Body in recent months. The brand added a new scent—High Tide, a mix of coconut, lime and verbena—to its Skin Butter line. High Tide is also used in Earthly Body’s Marrakesh Hair Care line, which includes a range of shampoos, conditioners, argan oil and styling products. Now that’s a truly scent-sational roundup—and one to indulge the senses! http://www.earthlybody.com

Table of Contents for the Digital Edition of Beauty LaunchPad - April 2013

Beauty LaunchPad - April 2013
Contents
Log On
Editor’s Notebook
On The Cover
Runway Report
A-List
Trendspotting
Hair
Tools
Color
Men
Skin
Nails
Makeup
Solutions
Launches
Profiles
Salon of the Month
Head of the Class
Giving Back
Mood Board
Portfolio
Au Naturel
News
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - April 2013

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