Beauty LaunchPad - April 2013 - (Page 74)

Conversations/Profiles Great Innovations Elisa Fischer, VP of Marketing for Matrix Matrix VP of Marketing Elisa Fischer discusses the new and exciting territory the company is treading—in terms of products, accessibility, education and more. Why is innovation important to Matrix? Being innovative is what keeps Matrix at the forefront of technology and product development, which allows us to be leaders in helping our colorists, artists and stylists imagine all they can be. What were you looking to achieve with the launch of the COLORINSIDER haircolor line? Our focus is on the color results. The Oil Delivery System focuses on delivering brilliant shades by injecting color actives straight into the hair’s core. All the results are true to tone, saturated and very modern. COLORINSIDER is also ammonia-free, and it really is amazing that you can get the same—if not better—power out of an ammonia-free product as you would a color that contains ammonia. Matrix’s latest innovation: COLORINSIDER What can stylists and consumers immediately notice about COLORINSIDER? The Matrix COLORINSIDER Stylists will immediately notice the modern, reflective, brilliant app color results; each shade offers complete coverage. Also, because the line is odorless, a client could walk into a salon and have no idea multiple color applications are taking place! How can salon owners remain innovative in their businesses and in their lives? I always encourage stylists and salon owners to be open to change and embrace technology, because it’ll help better their business and make sure they’re educated and aware. They need to be as savvy as their clientele if they want to maintain confidence that no one can provide a service like they do. A filament of silk is stronger than its equivalent in steel. It sounds counterintuitive, but it’s true—and it makes silk a notable ingredient in haircare. Combine silk with keratin and you get Matrix’s latest innovation, Biolage Advanced KeratinDose, launching next month. The replenishing elixir—free of sulfates, parabens and harsh salts—contains exclusive Pro-Keratin + Silk to help restore the balance of moisture and protein in the hair. Restorative protein Pro-Keratin provides targeted reinforcement to depleted areas, while moisturizing silk conditions and renews chemically processed hair. Gentle, yet potent—just what the doctor ordered. 74 | BEAUTY LAUNCHPAD | APRIL 2013 What are some of Matrix’s newest education initiatives? Everyone is familiar with the traditional webinar, but we’ve taken that about 10 steps further. We’re partnering with the Thomson Reuters studio in New York and creating a live virtual classroom where we’ll have one of our artistic directors giving a live class, and it’s actually interactive for stylists at home! Visit for more info. COURTESY OF MATRIX ✳ Dose of Strength A Hearty How does the Matrix COLORINSIDER mobile app help colorists? The app allows colorists to have immediate access to formulas for different clientele. They can also save formulas in the “Little Black Book,” which is my favorite feature. We also offer celebrity formulas using COLORINSIDER on this app, for when people come into the salon with pictures of stars whose colors they want to duplicate.

Table of Contents for the Digital Edition of Beauty LaunchPad - April 2013

Beauty LaunchPad - April 2013
Log On
Editor’s Notebook
On The Cover
Runway Report
Salon of the Month
Head of the Class
Giving Back
Mood Board
Au Naturel
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - April 2013