Beauty LaunchPad - April 2013 - (Page 96)

News —Jillian Gordon THE BOLD AND THE BEAUTIFUL Hairroin Salon springs forward with its latest collaborative trends collection. “There is always a place for messy, undone hair, but with the rise of the finger wave from movies like The Great Gatsby and on the red carpet, I love to see this polished trend grow,” says Hairroin Lead Stylist/ Owner and Sebastian Professional Design Team Member Janine Jarman. Such is the inspiration for the salon team’s spring 2013 collection, which combines sleek retro styling with modern pops of color. “Our overall vision for the shoot was to take some of the hot trends seen on the runways and translate them into a wearable, sophisticated look,” says Hairroin’s resident makeup artist Noel Nichols. “We’ve been seeing a lot of bold color lately after a mostly neutral palette trend. Poppy, coral, azure and pink are fun but also totally wearable when applied with an edited hand, making the look both interesting and modern.” The result is a stunningly chic collection that speaks to the benefits of salon team partnerships. “It’s always exciting to collaborate with a fantastic team,” says photographer Lenka Ulrichova. “Noel and Janine are incredibly creative and talented. They created art!” To view more images, visit beautylaunchpad.com/bold-beautiful. NOTHING BUT NET Paul Mitchell’s male-focused MITCH line earned a major endorsement when NBA All-Star Blake Griffin selected MITCH Double Hitter for the February edition of 12Society, a subscriberbased monthly collection of “Best Of” lifestyle products handpicked by male celebs. Score! Moroccanoil’s newly launched e-commerce program benefits salon partners. Charlie Price The Price is Right NAHA awardwinning artist and Scruples International Creative Consultant Charlie Price divulged the secrets to his unforgettable updos during a workshop for the brand’s threeday educational event, Training for Tomorrow. The workshop, held in Lakeville, Minnesota, featured simple up-styling techniques and offered tips on creating red-carpet hair using Scruples’ White Tea Luxury Collection. Sharing Is Caring For the very first time, Moroccanoil customers can access the entire range of the brand’s popular haircare and body products through the company’s official website, moroccanoil.com, in an effort to stop diversion through product purchases on unauthorized websites and boost salons’ revenue. The expanded site also includes the launch of Moroccanoil’s e-commerce segment, which ensures that whenever a customer makes an online product purchase, he or she will have the option to select from a list of participating salon partners that will then benefit through a specialized profit-sharing system. If a customer opts to not select a particular salon when purchasing product from the site, the closest studio to the customer’s address is automatically credited. Once product order is placed, the customer then also becomes a potential client, as he/she is sent a list of the nearest five Moroccanoil salons. Moroccanoil hopes the rewards platform will demonstrate its ongoing support toward maintaining solid client and stylist relationships. 96 | BEAUTY LAUNCHPAD | APRIL 2013 http://www.beautylaunchpad.com/bold-beautiful http://www.moroccanoil.com

Table of Contents for the Digital Edition of Beauty LaunchPad - April 2013

Beauty LaunchPad - April 2013
Contents
Log On
Editor’s Notebook
On The Cover
Runway Report
A-List
Trendspotting
Hair
Tools
Color
Men
Skin
Nails
Makeup
Solutions
Launches
Profiles
Salon of the Month
Head of the Class
Giving Back
Mood Board
Portfolio
Au Naturel
News
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - April 2013

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