Beauty LaunchPad - June 2013 - (Page 114)

News —Jillian Gordon human interest Television personality Mario Lopez is set to host this year’s North American Hairstyling Awards (NAHA) ceremony in Las Vegas, and will receive the Professional Beauty Association’s (PBA) Beautiful Humanitarian Award! Lopez works with a variety of causes in support of the healthy development of children and young adults, including acting as an Alumni Ambassador of Fitness with the Boys & Girls Clubs of America and working with other youth-driven organizations such as Children’s Hospital Los Angeles, Community Youth Athletic Center of Chula Vista, Jameson’s Army and Padres Contra El Cáncer. “It is my honor to host the 2013 NAHAs, and I am very humbled to receive PBA’s Beautiful Humanitarian Award,” Lopez shares. “Beauty professionals help others to look and feel their best, and I applaud their work and talents.” London street fashion is the inspiration for this androgynous, disconnected haircut with chewed fringe. Undercuts can add volume where a client needs it most. CHANGE IS GOOD Sam Villa sounds off on why necessity may be the mother of reinvention. 114 | BEAUTY LAUNCHPAD | JUNE 2013 to death. Instead, say “double identity” to describe a haircut that can be worn in a variety of ways. And be sure to show, don’t tell—that’s how you can generate enthusiasm. Show her how to tuck her hair under so her cut looks fresh, or teach her how to do a simple braid. By teaching your client a few new tricks, you make the old new again. THE IDEA HAS VALUE. “What added value are you providing?” asks Villa. Good question. Instead of applying color and hanging out in the break room for 30 minutes, Villa suggests using that time to be of service to the client. Let’s say she has three little girls at home. Bring out a mannequin and show her how to create a few simple braids while her color is processing. CURLY CUES. Natural texture is making a comeback. Just look at all the lines on the market for curly hair. So will the perm make a comeback? Villa suggests that it just might. All it will take is one Hollywood icon to embrace her curly side. His advice for when that happens? Ue the word “texturize” instead of “perm.” ELEVATE YOUR BRAND. H&M built its brand on offering cool clothes for very little money, but when they wanted to elevate the value of their brand, they hired Stella McCartney to design clothing for them. Target did the same thing by offering designer duds at discount prices. Think about new services you can offer that will elevate your brand. —Marianne Dougherty Mario Lopez TEACHING A LESSON Opting to venture beyond the salon and into the community, Derik Eggert of Seattle’s Gary Manuel Salon visited the students of Puget Sound Community School to talk about the true meaning of beauty—an often touchy topic for teens—and offer an exciting glimpse into the world of runway fashion. “When Derik inspires our youth about the meaning of true beauty, he is living our mission at Gary Manuel—making people feel good about themselves,” says Gary Howse, Co-Founder of Gary Manuel Salon. TOP LEFT: ROBERTO LIGRESTI; TOP RIGHT: XANDER ANGELES Trends come and go, and sooner or later everything is reimagined. Sam Villa, Founding Partner of the Sam Villa brand and Education Artistic Director for Redken, coined the term “PopulaRise” to describe the what’s-old-isnew-again trend. “Did you ever think bowling would be cool again?” he asks. “Well, it is.” Research gives much of the credit for this surprising turnaround to ESPN, but bowling alleys themselves have gone after a younger demographic by installing disco lights and streaming music videos on flat screens. Cosmic Bowling is on a roll (pun intended), offering a glow-in-the-dark bowling experience with a dance club atmosphere, fog machines and a DJ. Villa thinks it’s time for the beauty industry to follow suit and find ways to reinvent itself yet again in order to entice clients back into the salon. “We have to create a sense of enthusiasm for the client,” says Villa, who has a few suggestions for doing just that: PROBLEM SOLVED. The blow-dry is back, but Villa thinks you can get a lot more bang for your buck if you teach your clients how to blow-dry their hair themselves. “Let’s say you have a client who loves her one-length bob but finds that it takes forever to blow-dry it,” Villa says. The solution? Give her an undercut that will make it easier to blow-dry her hair in the morning. Better yet, she’ll thank you for it and will spread the word to all of her friends. SHOW HER A FEW NEW TRICKS. Rethink using the word “versatility.” It’s been used

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Log On
Editor’s Notebook
On The Cover
Head of the Class
Giving Back
Salon of the Month
Runway Report
Mood Board
Little Miss Sunshine
On Set
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013