Beauty LaunchPad - June 2013 - (Page 130)

Quick Tips LetThere Be LIGHT Have you given thought to the lighting in your salon? We’re sharing a few bright ideas that will maximize the potential of your space. 1 FLATTERY GETS YOU EVERYWHERE. We’re not talking compliments— complements are everything when it comes to salon lighting. A warm temperature bulb (3,200 to 3,500 Kelvin) flatters the complexion, while cool temperature bulbs (4,800 Kelvin) can wash out clients. A guest who feels good about her appearance will likely mean repeat business and increased revenue. 2 WATCH YOUR TONE “If you’re b i li hti you should realize th t manufacturers Y TONE. ’ buying lighting, h ld li that f t will call a bluish-white light ‘daylight’—which is a misleading term because daylight varies throughout the day and across the country and depending on the weather,” warns Peter Millard, New York City-based designer for clients including Redken and Owner of Peter Millard Salon Lighting (beautysalonlighting.com). “Blue-white light makes hair look bluish or greenish. Warm light may be more flattering, but that’s when you get brassy color, or overly reddish— or yellowish—looking hair.” The key is to find color-accurate bulbs that won’t distort the appearance of your clients’ haircolor. SHOW YOUR TRUE COLORS. Your client is looking for a transformation that happens in the chair—not when she enters the sunlight afterward and discovers that her hair is an entirely different hue than it appeared in the salon! Make sure your bulbs accurately render color. “The major problem with manufactured lightbulbs as opposed to color-accurate bulbs is that clients can’t see the true color of their hair,” explains Millard. “Instead, you’re visually distorting the hair and giving a highly inaccurate experience.” Fortunately, bulbs have a Color Rendering Index (CRI), which represents the quality of light and its ability to faithfully render color. Bulbs with a CRI of 80 or higher won’t lead you astray. STAY OUT OF THE SHADOWS. D —PETER MILLAR 130 | BEAUTY LAUNCHPAD | JUNE 2013 SAVE UP TO SPEND BIG. Salon design can be pricey—make sure that when you’re cutting corners, you keep lighting in your budget. “People splurge on hydraulic chairs,” Millard remarks, “or they worry about mirrors. Those factors are all important in setting the scene, but your most important tools are the product line you work with, backed by the training you have, and frankly, you need light. Artists need the right light to showcase the beauty that they’re capable of creating.” THINKSTOCK “Artists need the right light to auty showcase the be f they’re capable o creating.” As mentioned before, you want your client to experience her look in, well, a positive light. Shadows won’t do her any favors—eliminate them by positioning wall lighting on either side of the mirror. This will directly light the complexion and create an even, radiant appearance. http://www.beautysalonlighting.com

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Contents
Log On
Editor’s Notebook
On The Cover
Profiles
Head of the Class
Giving Back
Salon of the Month
Launches
Hair
Tools
Color
Men
Skin
Nails
Makeup
Solutions
Trendspotting
Runway Report
A-List
Mood Board
Portfolio
Little Miss Sunshine
On Set
News
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013

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