Beauty LaunchPad - June 2013 - (Page 136)

Social Network AT NEWSSTANDS EVERYWHERE! FROM THE NAILOBSESSED MINDS BEHIND NAILPRO COMES PINTEREST: SUMMER NAIL TREND S The Pins and Outs Valorie Reavis, LinkUp Marketing Founder and Launchpad Guest Blogger, divulges five things you need to know about Pinterest to help boost your salon business. Bridal Nails! Must-Hav SUMMER e POLISHES Populate your Pinterest page with inspiring imagery for clients, or pictures from events your salon has hosted. Celeb STYLE Graphic Love KATY PERRY’S BLACK &WH E NAIL AITT R MANI? FIND OUT WHERE HE GOT IT! 3 /JUNE 201 3 AY UNTIL 6/10 /13 SIMPLE TI PERFEPS FOR CT FILED NA LY ILS The very first consumer magazine for nail enthusiasts. for your To order a copy area and salon’s seating iness to to add your bus Salon Nail It!’s Online ut Locator, check o na 1 2 3 4 Pinterest is booming these days with more than 20 million visitors each month, and brands both big and small are pinning everything from the products they offer to their favorite recipes. This marketing opportunity is major for salons, thanks to Pinterest’s innovative, image-driven layout. What’s better than a huge mood board that shows what makes you and your salon (aka “brand”) tick? If you haven’t already created an account, do so— now! 5 This image-based forum is currently attracting a predominantly female audience. Translation: Pinterest is the perfect place to showcase your work and get others to repin your photos, leading to an even wider audience and potential clientele. To gain even more attention and followers, make sure you give your boards fun and descriptive names and use the most striking images possible. Consider it a pictorial refer-a-friend scheme, but on a large scale. Pinterest now has Analytics, a way to determine who finds your web presence interesting and what your visitors like ( It’s a must to check in so you can stay in the know with your audience—and clientele. Happy pinning! Check out Valorie Reavis on 136 | BEAUTY LAUNCHPAD | JUNE 2013 Pinterest helps drive traffic to your professional website as active visitors seek out more information about the pins they like. Each image is linked to the original source, leading users to your site with just one click. As with most social networks, the more active you are, the higher visibility you’ll have. So pin, repin and comment on everything you think is beautiful, creative or inspiring. Pinterest isn’t just about your work or the products you offer, but anything and everything that you and your audience might enjoy and connect with: practical household tips, wine pairing suggestions, crafts, recipes… the sky’s the limit! Don’t forget to share and comment!

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Log On
Editor’s Notebook
On The Cover
Head of the Class
Giving Back
Salon of the Month
Runway Report
Mood Board
Little Miss Sunshine
On Set
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013