Beauty LaunchPad - June 2013 - (Page 42)

Conversations/Head of the Class Students of the Mane Keratin Complex’s Martino Cartier educates on everything from styling techniques to product information. Keratin Complex continues to expand its education and amp up student enthusiasm through its philosophy of uplifting stylists. s Keratin Complex continues to evolve and grow, so does its education platform ( Offering a mix of motivation and education, classes now encompass more options in smoothing and color, plus Motivation with Martino (led by Martino Cartier, International Artistic Director for Smoothing Therapy), which, smiles Cartier, endeavors to leave stylists “different than when they arrived.” “Keratin Complex believes in hairdressers believing in themselves, so we educate them on why they are important—why their life has value, promise and potential,” he explains. “It’s truly an incredible experience to watch unfold: As the tears flow and people make sense of it, they leave transformed and go back to their salons to change the lives of women every day.” Cartier urges his students to treat hairdressing as a lifestyle in order to build a dream book and master their craft—ultimately, making sure that clients leave looking their best each time they visit. With a philosophy that education should be exciting, straightforward and sensible, he relates to students with humor, indirectly teaching stylists how to interact with their clients. “Education is all about motivating the stylist the way the client wants to be motivated in the chair,” Cartier muses. “It’s often a challenge to get stylists on board with the concept of education and honing their craft, but the ultimate reward is seeing the results and the impact that education has had on someone.” Next, Keratin Complex will be enriching its educational efforts by taking EDUCATE YOURSELF ON its teaching on the road via the KeraVan MARTINO CARTIER of Knowledge, and the new Keratin • Best Advice: “Always forgive, always forget, Academy (now being built in Boca and never quit fighting!” Raton, Florida) will allow stylist partners • Favorite Song: “My all-time favorite song is to be immersed in the Keratin Complex ‘One Moment in Time’ by Whitney Houston.” “culture of knowledge,” Cartier explains. “As we build our academy, I look forward • What he loves about this industry: “I love to one day introducing a three-day making people feel good; being creative; Keratin Complex boot camp for stylists, taking something broken and making it new tackling everything from smoothing to again. I love to make people feel good both color,” he enthuses. “It would be amazing above and below the scalp.” to introduce a concept like this in the near future!” 42 | BEAUTY LAUNCHPAD | JUNE 2013 COURTESY OF KERATIN COMPLEX —TRACY MORIN

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Log On
Editor’s Notebook
On The Cover
Head of the Class
Giving Back
Salon of the Month
Runway Report
Mood Board
Little Miss Sunshine
On Set
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013