Beauty LaunchPad - June 2013 - (Page 44)

Conversations/Giving Back Making Change The Chairs of Change movement inspired Vito Mazza Salon & Spa in Woodbridge, New Jersey, to raise $17,500 for Hurricane Sandy relief. Says owner Vito Mazza Jr. of the effort: “It was the most successful month of fundraising in our 46-year history!” Matrix’s Chairs of Change program helps stylists make a difference—and spreads the word about their awe-inspiring efforts. —TRACY MORIN There are three types of change you can make: PERSONAL CHANGE: Make mind, body and spirit goals just for you PROFESSIONAL CHANGE Invigorate your craft with career-focused goals SOCIAL CHANGE Enhance the world around you We simply use Chairs of Change as a vehicle to create movement,empowering and inspiring stylists to continue to give back.” 44 | BEAUTY LAUNCHPAD | JUNE 2013 COURTESY OF MATRIX; DODESKADEN /GETTY IMAGES; EASTNINE INC./GETTY IMAGES; IRENE CHAN/GETTY IMAGES S tylists may feel their entire lives are spent behind the chair. But the minds behind Matrix’s Chairs of Change (COC) program recognize the power that position entails. Now in its third year, COC was created to celebrate the many ways stylists give back to clients and communities alike. “We created Chairs of Change to support stylists to feel their power as they create positive change,” explains Gail Cohen, VP of Business Development for Matrix. “With the site (, we’re able to provide a platform for stylists to reach out to the community, share their stories and gain support.” The movement is heartily gaining steam: Last year, the number of projects on the site doubled, and this year, the company has set a goal of more than 1,000. Efforts run the gamut—providing residents of homeless shelters or those in foster care with a day of pampering, hosting cut-a-thons to raise funds for larger organizations with subjects like breast cancer or autism awareness, aiding local families in need, or helping communities rebuild after devastating natural disasters. “Stylists are creating change every day, each in a way that’s meaningful and relevant to them,” Cohen relates. “We simply use Chairs of Change as a vehicle to create movement, empowering and inspiring stylists to continue to give back.” 1 For those who are unsure of where to start, Cohen recommends some soul-searching—what do you want to be involved with; what are you most concerned about?—and soliciting ideas from clients. Then set goals and pull together resources (posting flyers in the area, contacting organizations or tapping into the local press). Besides offering up tips for creating and organizing a movement, or joining an existing effort, the COC website allows stylists to tell their stories, post links for others to contribute and celebrate their successes. Meanwhile, Matrix often works with salons to support with samples, merchandising kits or collateral materials. “It’s always amazing to me how much stylists everywhere give back and how incredibly connected they are to their communities,” Cohen marvels. “They often don’t realize the power that’s in their hands, so we empower them to believe in themselves.”

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Log On
Editor’s Notebook
On The Cover
Head of the Class
Giving Back
Salon of the Month
Runway Report
Mood Board
Little Miss Sunshine
On Set
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013