Beauty LaunchPad - June 2013 - (Page 46)

Conversations/Salon of the Month 1 2 3 Thinking Big ➊ A vintage sofa was reupholstered to accommodate guests waiting for appointments. ➋ The salon is on the second floor in a newly renovated space. ➌ The storage unit above the shampoo bowl? Salon Owner Jeff Stump found it online. At Artkitëks Hair Studio in Costa Mesa, California, it’s all about strength, functionality and esthetics. —MARIANNE DOUGHERTY 46 | BEAUTY LAUNCHPAD | JUNE 2013 COURTESY OF ARTKITËKS HAIR STUDIO L Details,Details ike a one-room schoolhouse, Artkitëks Hair Studio puts every inch of its 500 square feet of space to good use, managing to squeeze in five chairs, a small front desk and a reception area. Haircare Owner Jeff Stump spared no expense when it came to the shampoo Davines bowls, which are the first thing you see when you walk into the salon. Haircolor “Esthetics are important to me,” says Stump, who is also a Platform arteasecolors Artist and Educator for arteasecolors. He did most of the remodeling Furniture himself, from hanging dry wall to installing the lighting Takara Belmont before opening the salon a year ago. “I’ve always been Great Finds Online mechanically inclined,” says Stump, “but I’m not sure I’d recommend this to anyone. You can screw things up if you’re not careful.” Still, being on a tight budget required certain cost-cutting measures, and he saved a lot of money by doing the work himself. Admittedly, the Takara Belmont shampoo bowls, chairs and mirrors were a splurge, but Stump found other ways to save money, finding ARTKITËKS HAIR STUDIO floating boxes at Crate & Barrel to house blow-dryers and 765 Saint Clair Street flat irons, kitchen cabinets for the dispensary at IKEA and Costa Mesa, California 92626 a front desk at Blu Dot, which has flagship stores in Los Angeles, New York and Minneapolis. He also found items at CB2, Crate & Barrel’s fresh approach to furnishings and decor. The name, Artkitëks, pays homage to three elements found in great architecture: strength, functionality and esthetics—elements that Stump believes are also found in the best hair designs. Not surprisingly, his cuts are Vidal Sassoon–inspired, featuring a solid foundation, which he likes to deconstruct with a razor. When it comes to hair color, Stump tries to stay ahead of fashion trends. “We take trends we see in Milan and bring them back to Orange County,” says Stump, who likes arteasecolors because it’s easy to use and the low-ammonia formula is gentle for the hair. He also keeps Italian Vogue in the reception area so his clients can see what’s happening in Europe and learn to trust his vision. Customer service is another priority, and Stump regularly takes his staff on field trips to South Coast Plaza, which encourages everyone to treat their clients with the same level of courtesy that stores like Gucci provide. In the salon, he also offers healthy snacks and beverages. “That’s our culture,” he explains. “It’s all about having an experience.” So what does the future hold? “I’d like to have my own product line someday,” says Stump, who is inspired by entrepreneurs like Sassoon and artists like Robert Cromeans, who started his career in a four-chair salon and built an empire. To get there, Stump is prepared to work hard. Fortunately, hard work seems to come naturally to the 31-year-old hairdresser. We bet you’ll be hearing his name a lot in the future.

Table of Contents for the Digital Edition of Beauty LaunchPad - June 2013

Beauty LaunchPad - June 2013
Log On
Editor’s Notebook
On The Cover
Head of the Class
Giving Back
Salon of the Month
Runway Report
Mood Board
Little Miss Sunshine
On Set
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - June 2013