Beauty LaunchPad - July 2013 - (Page 132)

Social Network On the Launchpad’s Alyson Osterman-Kerr gives you the deets on how to make Vine work for your salon. It’s hard to believe it was only earlier this year that chatter began about an exciting new video-sharing app from the team at Twitter. Now here we are, and the Vine app for iPhone and Android devices has taken the digital world by storm! The forward-thinking app, which gives users a six-second window to create and edit a video that loops continuously, isn’t just fun and games. Here are some ways you can use Vine to boost your salon visibility and business. GET BRANDED Just as you use Twitter to promote your business in a succinct way through words, Vine allows you to market yourself in a similar manner—but through video. Take before-andafter video of clients or shoot footage of your fun-filled staff soirees! The former shows potential clients what you have to offer; the latter demoes who you are. Also—if you can, artfully show salon logos and/or products in your videos. Any type of branding helps. SHARING IS CARING Don’t limit your video posts to Vine— make sure to share through other social networking platforms as well (Twitter of course, and Facebook too!). The more eyes that see your work, the better. Psst: Vine allows for 320, 480 or 600 pixel resolution options. # HASH IT OUT Use hashtags. That little pound key can be the difference between having your video seen and it disappearing into the vast webiverse. Hashtags allow users to search videos under a shared interest, i.e. #hairstyles, #beforeandafter, #goodhairday. Think of hashtags as a way to categorize your video posts. Follow Me A few pro-beauty brands and hairstylists to look to for Vine-spiration! @Joico: Hairstyles by Damien Carney and scintillating runway shows @SexyHair: Eye-catching product videos @WellaPro: Behind-the-scenes at Wella Professionals photo shoots Paul Mitchell Editorial Director @LucieDoughty: Her mane inspirations TIGI International Global Director @MrNickIrwin: The star stylist shows off his digs 132 | BEAUTY LAUNCHPAD | JULY 2013 REMEMBER TO SMILE Have fun! Marketing your services through Vine (or any other social networking outlet, for that matter) shouldn’t be a chore—look at it as another channel for expressing your creativity in a new and exciting way. Beauty Launchpad has a special message for you on Vine! View it at

Table of Contents for the Digital Edition of Beauty LaunchPad - July 2013

Beauty LaunchPad - July 2013
Log On
Editor's Notebook
On the Cover
Head of the Class
Salon of the Month
Giving Back
Runway Report
Mood Board
Twist and Shout
Air Supply
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - July 2013