Beauty LaunchPad - July 2013 - (Page 138)

World View An embankment in Stockholm Sweden’s Ari Koponen celebrates Scandinavian simplicity in his latest collection. If you’ve ever meandered through the showrooms at IKEA, you can appreciate how much the Swedes value simplicity in design. So too does Ari Koponen, a freelance stylist based in Sweden’s coastal city of Gothenburg, in the exclusive collection Inside Out. “I am intrigued by how minimalistic styling can generate great impressions,” says Koponen. “I find inspiration in trying to realize dreams and visions with a model’s hair.” Sticking to a palette of navy, white and black, the style is equally minimalistic and sleek, with a few crimps added in for interest. “Inside Out came to be after I tried Joico’s new products,” Koponen says, explaining that his aim was to complement the model’s eyes with texture and form. “I wanted to see how I could move from simplicity to more intricate creations using the same model.” Check out all the images from the collection at beautylaunchpad.com/inside-out! 138 | BEAUTY LAUNCHPAD | JULY 2013 HAIR: ARI KOPONEN; PHOTOGRAPHY: SAM LINDH, GRAFIA; MAKEUP: JACQUELINE CHAMBEL; THINKSTOCK Stockholm Syndrome http://www.beautylaunchpad.com/inside-out

Table of Contents for the Digital Edition of Beauty LaunchPad - July 2013

Beauty LaunchPad - July 2013
Contents
Log On
Editor's Notebook
On the Cover
Profiles
Head of the Class
Salon of the Month
Giving Back
Launches
Hair
Tools
Color
Men
Skin
Nails
Makeup
Solutions
Trendspotting
Runway Report
A-List
Mood Board
Portfolio
Twist and Shout
Air Supply
News
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - July 2013

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