Beauty LaunchPad - July 2013 - (Page 57)

Conversations/Salon of the Month 2 1 ➊ Aloxxi color is on display, not hidden away in a dispensary. ➋ The dropped aluminum ceiling may be new, but it pays homage to a bygone era. Details,Details Product Lines: Aloxxi, Moroccanoil, Use Me Color Line: Aloxxi On the Menu: Peppermint Patty Exfoliant with Blow-Dry, Updo Curly and Color Shield Treatment Decor: White with splashes of the salon’s signature shade, purple Tagline: Salon with a Conscience ALEX ANTHONY SALON 10 Downing Street New York, NY 10014 COURTESY OF ALEX ANTHONY SALON CURL POWER Alex Anthony Salon in New York City offers solutions for curly haired clients and takes the notion of giving back very seriously. —MARIANNE DOUGHERTY A s the former Head Educator and Color Specialist at Ouidad in New York City, Alex Mnayarji knows a thing or two about working with curly hair. “My true passion is helping my clients embrace their natural texture,” says Mnayarji, who opened Alex Anthony Salon in New York City in 2012 with former client and now business partner Allison Lacorazza, a native of Greenwich Village with strong ties to the community. “When the salon was under construction, people from all over the neighborhood stopped by to wish us luck,” Mnayarji smiles. “That’s when we really knew that we had to be a part of this community.” To that end, Mnayarji donates five percent of quarterly profits to two local charities: the Brooklyn Animal Rescue Coalition, and Gilda’s Club, which offers support to people undergoing cancer treatment. “I think our clients feel good about coming here because they know that some of the money they spend is going back to the community,” she says. Still, for Mnayarji, giving back means more than simply writing a check, so the staff recently offered makeovers to Gilda’s Club members battling cancer on Gilda’s Club Wellness Day. The menu at Alex Anthony includes cuts and color as well as a Curl Protein Defrizzer to loosen curl and eliminate frizz (“It’s not a keratin service,” Mnayarji notes), and a California Perm for clients with long, straight hair who want beachy waves. The styling menu also offers Curly Styling, Blow-Out Straight and Updo Curly, the latter being a natural updo rather than old-school prom hair. “When people with curly hair ask for an updo, the stylist usually sets the hair with a curling iron before putting it up,” Mnayarji says. “We work with a client’s natural curl pattern so it’s less contrived.” Mnayarji also teaches her curly haired clients how to sleep on their coils so they can easily get up and go in the morning. The idea is to put the hair up loosely on top of the head and secure with a fabric hair tie or scrunchie, which eliminates friction between the head and the pillow and preserves the integrity of the curl. In the morning, simply take the hair down and mist with a leave-in conditioner or a product like Intense Curl Cream from Moroccanoil to break up the curl pattern. “Using the right products to maintain ringlets gives a guaranteed style that’s more predictable from day to day,” explains Mnayarji, who is introducing a line of her own products for curly hair, including a gel called Keep It Calm and a leave-in conditioner named Make It Even. Looks like curly haired girls will soon have even more reason to celebrate! JULY 2013 | | 57

Table of Contents for the Digital Edition of Beauty LaunchPad - July 2013

Beauty LaunchPad - July 2013
Log On
Editor's Notebook
On the Cover
Head of the Class
Salon of the Month
Giving Back
Runway Report
Mood Board
Twist and Shout
Air Supply
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - July 2013