Beauty LaunchPad - July 2013 - (Page 60)

Conversations/Launches Bubble Curling Wand: Hair is wrapped around clamp-free bubbles for bed-head waves. Silver Lining Dryer: Negative ions nix static and reduce drying time by up to 50 percent. Titanium Digital Salon Flat Iron: Reaches a max temp of 450° F and glides smoothly through strands. ToolTime Insta-Curl EZ Styler: A two-pronged process lets you grab large pieces of hair to easily create curls. New electrical instruments from Helen of Troy launch beauty to epic heights. —FRANCESCA MOISIN INSIDER EXTRA! Be the first to swoon for the Insta-Curl EZ Styler, which hits shops in September! A two-pronged process lets you grab fat chunks of hair and create coils with snappy ease. Step one: Slide strands into the clamp of the ironextended plates, specially designed to hold large tress sections. Step two: Rotate iron continuously, crafting delightful spirals as hair slips through the triple-chrome barrel that provides optimal heat distribution. 60 | BEAUTY LAUNCHPAD | JULY 2013 ptly named for history’s most alluring woman, Helen of Troy ( is now on a mission to make modern ladies look bewitching with its line of styling tools. Several sensational appliances launched in recent months, including the Titanium Digital Salon Flat Iron that premiered in April. It fires up fast to a max temp of 450° F and glides smoothly through hair without scorching tresses, and its vivid pink hue is of tremendous significance. “Vibrant pink gloss signals our support for the Susan G. Komen Foundation and Texas Tech University Breast Care Center, which receive a percentage of all proceeds,” explains Helen of Troy Marketing Liaison Crystal Campbell. From sleek to coiled and rose-hued to multicolored, the Rainbow Gold Curling Iron introduced in March boasts a kaleidoscopic patina. “Each finish is distinctly different, to reflect the uniqueness of every user’s personal style,” muses Campbell. Gold barrels maintain steady thermal energy, fashioning classically gorgeous spirals—but some occasions call for a departure from the conventional. Enter the Bubble Curling Wand. Hot on the market since May, it breaks the traditional ringlet-forming mold. Locks are wound around the clamp-free bubbles and creases for perfectly imperfect bed-head waves. Nanoceramic technology pulses infrared heat, gently sealing cuticles to abolish frizz with every twist. Finally, there is last month’s Silver Lining Dryer. “Stylists tend to love patterned appliances, and this elegant sterling-swirl design is timeless,” Campbell reveals. Even better, it packs a powerful punch. Internal ionic components artificially generate millions of negative ions that eliminate static and reduce drying time by up to 50 percent. “It’s a heavy-duty tool,” laughs Campbell. “The mighty AC motor, multiple temperature settings and extra-narrow concentrator make it ideal for salon use.” A Rainbow Gold Curling Iron: Barrel maintains thermal heat and crafts classic spirals. COURTESY OF HELEN OF TROY

Table of Contents for the Digital Edition of Beauty LaunchPad - July 2013

Beauty LaunchPad - July 2013
Log On
Editor's Notebook
On the Cover
Head of the Class
Salon of the Month
Giving Back
Runway Report
Mood Board
Twist and Shout
Air Supply
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - July 2013