Beauty LaunchPad - August 2013 - (Page 58)

Beauty/Preview In Living COLOR Keratin Complex dives into moisture, Scruples gets cool with blondes, ProRituals packs major pigment, and more. Mask delivers a mega-dose of moisture to maintain vibrant shades, as well as keratin to strengthen and olive oil to soften and increase manageability. Perfect for lowlighting, the latest Aloxxi colors (Eternal City Girl, Moda Fantastica, Love that Sambuca, La Bella Signorina and Mystery at the Palazzo) deliver soft, balanced warm tones. Aloxxi Gold Violet Chroma Permanent Creme Colors Keratin Complex Color Care Moisture Masque Shades combine wheat, keratin and soy proteins with molecular technology to create CHROMAPRISM Technology, which delivers deeper pigment penetration and light reflection. ProRituals by Jingles Professional Hair Color Cream Pravana ChromaSilk Bombshell Brunette Collection Scruples Blazing Highlights Blue Oil Lightener Still seeking that perfect summer blonde? This pale hue is ideal for creating balanced blonde tones (level six or lighter) while covering grays. Beth Minardi Signature Permanent Crème Color (With Lift) 10BB: Laguna Beach Provides 100 percent gray coverage! Treatment preserves haircolor while mending damage through naturally derived ingredients such as olive oil, shea butter and camellia leaf extract. Arrojo Whipped Treatment The ammonia-, PPD- and resorcinol-free line is enhanced with moisturizing argan oil and fortifying keratin to maintain hair’s health while imparting full-coverage color. Lisap Easy Escalation Absolute 58 | BEAUTY LAUNCHPAD | AUGUST 2013 When we asked arteasecolors’ President Gerd Hoher to pick his celebrity shade of the moment, he answered without hesitation: “Christina Hendricks. Her red reminds me of Ginger Rogers—a true light copper.” ARMANDO SANCHEZ; MODEL: PRAVANA; CHRISTINA: AMANDA EDWARDS/WIREIMAGE The tried-and-true ChromaSilk line expands with four luscious shades (4.37, 5.37, 6.37 and 8.37) featuring a golden-violet undertone to enhance brunettes’ brilliance. Create cool blondes with this conditioning formula that gently lifts seven levels when used in tandem with Blazing Highlights X-tra Light Booster Concentrate.

Table of Contents for the Digital Edition of Beauty LaunchPad - August 2013

Beauty LaunchPad - August 2013
Log On
Editor’s Notebook
On The Cover
Salon of the Month
Head of the Class
Giving Back
Runway Report
Mood Board
In Sync
The Thick of It
Free Launch
Social Network
Advertiser Index
World View

Beauty LaunchPad - August 2013