Beauty LaunchPad - November 2013 - (Page 120)
Quick Tips
Seasonal Success
Just how can you capitalize on the holidays? Tanisha Foster, Senior Salon
Product Marketing Manager for SalonBooker, provides ideas for turning the
festive season into a boon for your business.
FEELING PROMOTIONAL
Create an overarching plan that takes into account what
promotions you'll be running and when, mapping out
opportunities you want to take advantage of on a calendar.
Will you be running Black Friday promotions? Holiday-specific
promotions? How will you spread them out? One option is
customizing gift certificates for the holidays. Relevant, seasonal
designs are more enticing to purchase, because customers are
driven to gifts that reflect the occasion they're purchasing for.
Make sure you add your logo to all of your gift certificates and
cards for increased brand recognition. The holidays are
also a great time to express thanks to your loyal clients.
Send them an email with an offer for a free gift or percentage off a
service and make them feel appreciated.
3
2
Help guide
men on what
to buy for their
significant
others!
COMMUNICATION IS KEY Email your customer base to keep
them in the loop about your holiday plans, promotions and events.
Additionally, try to reach your less frequent patrons or people who
don't typically visit your salon. This can include men and teenagers
who might be buying gifts for family members. You may also want
to create a gift guide for buyers by highlighting key holiday offerings
in a flier or newsletter. Simplifying the buying process makes
customers more likely to make a purchase!
Clearly state
your holiday
hours on all
social media!
Create a social media
plan. Tackle this one by
crafting a content calendar,
strategizing and drafting
posts in advance. Do
you plan on updating the
imagery on your profiles?
Now's the time! Establish
and clearly display your
holiday hours by posting
this info in your salon, on
your website and across all
social media platforms to
keep clients informed.
SET THE SCENE
Keep your clientele in
mind when you're
planning your holiday
decor. What sort of things
would make them feel
most spirited? Take advantage
of this seasonal opportunity with
holiday-focused retail displays
and sampling. Upselling clients
and gift-buyers alike is a great
way to boost revenue.
To learn more about SalonBooker, visit salonbooker.com.
120 | BEAUTY LAUNCHPAD | NOVEMBER 2013
GET INTO THE SPIRIT Give back to your
community with a charitable initiative. 'Tis the
season of giving, after all! Find an organization
that holds significance for you, and partner
up for an event. You can also throw a
holiday party to celebrate your staff and
clientele. If a big party isn't in the budget,
arrange a potluck that splits up the
contribution. Lastly, hand out employees
gifts and thank-you notes to make them
feel appreciated. Keeping your staff happy is
a crucial component of your salon's success, so let them
know you value their hard work.
THINKSTOCK
SOCIAL SKILLS
http://www.salonbooker.com
Table of Contents for the Digital Edition of Beauty LaunchPad - November 2013
Beauty LaunchPad - November 2013
Contents
Log On
Editor’s Notebook
On the Cover
Profiles
Launches
Salon of the Month
Giving Back
Hair
Color
Men
Nails
Solutions
Tools
Portfolio
Trendspotting
Runway Report
A-List
Mood Board
News
Free Launch
Quick Tips
Social Network
Beauty LaunchPad - November 2013
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201506
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201505
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201504
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201503
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201502
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201501
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201412
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201411
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201410
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201409
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201408
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201407
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201406
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201405
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201404
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201403
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201402
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201401
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201312
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201311
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201310
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201309
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201308
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201307
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201306
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201304
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201305
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201303
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201302
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201301
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201212
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201211
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201210
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201209
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201208
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201207
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201206
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201205
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201204
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201203
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201202
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201201
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201112
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201111
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201110
https://www.nxtbook.com/nxtbooks/creativeage/launchpad_201109
https://www.nxtbookmedia.com