Beauty LaunchPad - November 2013 - (Page 46)

Conversations/Salon of the Month BUTTERFLY LOFT SALON AND SPA 17401 Ventura Boulevard, Suite B19 Encino, CA 91316 butterflyloft.com, 818.386.1100 "We're a green-certified salon," enthuses David. "We designed and installed a custom-exhaust system that removes harmful chemical fumes, and we have myriad other procedures that reduce electricity and water consumption." A CutAbove Talk about lofty goals: When David and Alexis Thurston converted a vacant space into an upscale Ventura Boulevard salon, their eco-friendly vision took flight. -MOLLY KOSSOFF David and Alexis Thurston, owners of Butterfly Loft Salon and Spa 46 | BEAUTY LAUNCHPAD | NOVEMBER 2013 David created this wall art by hand-cutting 128 butterflies out of recycled soda cans. Details, Details Haircare lines: Alterna, Level6, Loft, Sebastian Professional Color line: Wella Professionals Number of staff: 51 Clients per week: 2,000+ Salon space: 4,300+ sq. feet Education: For locals looking to benefit from the Butterfly Loft's wealth of knowledge and inspiration, the salon holds a variety of education events-check out the website to learn more! The shampoo stations were imported from Italy. BUTTERFLY LOFT SALON AND SPA S even years is a long time for a space to remain empty. But in half that time, some deftly applied imagination and ambition can turn a blank slate into a fully realized dream. Just ask David and Alexis Thurston, owners of Butterfly Loft Salon and Spa in Encino, California, whose 2010 transformation of a secondfloor commercial space into an upscale, urban loft-reminiscent salon has been life changing. "For the past decade, I developed a salon-exclusive product line," recalls David. "It allowed me to go into thousands of salons and educate stylists. I enjoyed meeting such creative and inspiring people, but I didn't like how my relationships only lasted for the few hours I was in the salon. Opening a salon has allowed me to form deep, meaningful and lasting connections." David's wife Alexis brought her 15 years of hairstyling experience to the table, and their shared business values and ethics gave way to a resoundingly successful collaboration. In 2013, Butterfly Loft was recognized by Wella Professionals for its eco-friendly procedures, implementation and design, and the salon-which employs a custom exhaust system and a variety of other energy-conserving measures-is currently being featured in the brand's global campaign for salon sustainability. But for all of its technological prowess, Butterfly Loft boasts an energy that's anything but clinical-and the secret's in the design. "We're able to walk the line of being funky, hip and cool, but also highly professional, by turning the salons into different zones," David explains. "The cutting area is a party, the front desk area is like a luxury hotel where it's very professional and the spa area is peaceful and quiet." Clients are greeted with high, exposed ceilings, polished concrete floors and floor-to-ceiling windows that offer picturesque views of the Encino hills above and bustling Ventura Boulevard below. And with the list of services including the standard hair offerings as well as facials, waxing, makeup, lash extensions and more, it's clear the sky's the limit. http://www.butterflyloft.com http://www.thewetbrush.com http://www.thewetbrush.com

Table of Contents for the Digital Edition of Beauty LaunchPad - November 2013

Beauty LaunchPad - November 2013
Contents
Log On
Editor’s Notebook
On the Cover
Profiles
Launches
Salon of the Month
Giving Back
Hair
Color
Men
Nails
Solutions
Tools
Portfolio
Trendspotting
Runway Report
A-List
Mood Board
News
Free Launch
Quick Tips
Social Network

Beauty LaunchPad - November 2013

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