Beauty LaunchPad - February 2014 - (Page 48)

Conversations/Launches In Style Sebastian Professional turns up 'dos with its latest styling trio. -ALYSON OSTERMAN-KERR here's always room for more-more dessert, more pairs of shoes and, of course, more styling products that promise to shape strands to perfection. Case in point: Sebastian Professional's latest launches, which include Shine Shaker, Texture Maker and Dry Clean Only ( "We developed these tools for hairdressers and clients because everyone wants change and versatility-and they want it quickly," says Christina McCarver, Sebastian Professional Education Manager. "All three of these stylers enable quick style changes." Shine Shaker is misted onto dry manes prior to thermal styling for mirror-like sheen and heat defense; Texture Maker gets spritzed onto wet hair prior to blow-drying for hold and separation, or onto dry hair for reworkable texture; and Dry Clean Only instantly refreshes, texturizes and provides a solid styling foundation. But the devil's in the details, and what truly sets these products apart from others on the market is what's inside the bottle, not just the results. Three different technologies enable the styling sprays to work perfectly in tandem, or separately, to guarantee maximum shine along with texture. "It is difficult to get texture and shine at the same time, because the rough surface needed to create grip for texture doesn't reflect light; rather, it diffuses it," McCarver explains. "On the other hand, the polymers used to create a smooth surface that reflects light often weigh hair down so that texture is subdued. With our new stylers, you can have the best of both worlds." Shine Shaker features Air Tech, a combo of three glossing polymers; Texture Maker boasts Water Tech, which incorporates microcrystals for gripping texture; and Recharge Tech in Dry Clean Only features particles that increase manageability. "Innovation is the lifeblood of our company," McCarver smiles. "We know that these new additions will enhance stylists' work-they'll be blown away!" T The latest launches from Sebastian provide fierce styles! Sebastian Professional's Shine Shaker, Texture Maker and Dry Clean Only may be used alone or together for glistening sheen and major texture. 48 | BEAUTY LAUNCHPAD | FEBRUARY 2014 Tech Talk A guide to the technology in Sebastian's new trio of products. AIR TECH: A key component to Shine Shaker, this innovation is a combination of three glossing polymers that are dispersed in the form of superfine droplets to create a lightweight, uniform layer around the hair shaft. WATER TECH: Found in Texture Maker, this technology features styling polymers and oceanderived minerals that deposit tiny microcrystals on the hair's surface, enabling the grip needed to achieve optimum texture. RECHARGE TECH: Consisting of spherical-shaped particles that increase manageability and texture, this technology abounds in Dry Clean Only. PHOTOGRAPHERS: NICK THORNTON JONES AND WARREN DU PREEZ We developed these tools for hairdressers and clients because everyone wants change and versatility-and they want it quickly."

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2014

Beauty LaunchPad - February 2014
Log On
Editor’s Notebook
On the Cover
Salon of the Month
Green Piece
Giving Back
Preview: Tools
Preview: Men
Preview: Hair
Preview: Skin
Preview: Nails/Makeup
Runway Report
Mood Board
Passion Project
Oiled Again!
Business Affairs
Detail for Retail
Head of the Class
Free Launch
Learning Curve
Social Network
Advertiser Index
World View

Beauty LaunchPad - February 2014