Beauty LaunchPad - February 2014 - (Page 58)

Conversations/Giving Back STYLE, EVOLVED ➊ Salon Owner Lillian Lee, front, founded her charity, Do Wonders, in her basement. ➋ Art + Science Salon in Chicago hosts annual fundraisers; ➌ a hair show adds to the excitement. S/S 2014 Refresh your look with the latest evolution of dry shampoo. Only with the new Dry Clean OnlyTM . Only from Sebastian. 1 sebastianprofessional.com 2 3 Heart to Heart E SEBASTIANPROFESSIONAL.COM ©2013 Sebastian Professional, Woodland Hills CA 91367, USA. All rights reserved. 58 | BEAUTY LAUNCHPAD | FEBRUARY 2014 leven years ago Lillian Lee, Owner of Lillian Lee Salon & Spa in Teaneck, New Jersey, founded Do Wonders (dowonderscharity.org) in her basement as a way to help a friend with cancer. Today, it serves hundreds in the Garden State, donating gently used wigs to women undergoing chemotherapy. Last November, she held her first fundraiser, Night of Wonders, to purchase more wigs. She whipped up the event in four months, advertising in local newspapers, posting on social media and making appearances at local events to generate buzz. Lee was overwhelmed by community support: Guest speakers included the town mayor, and attendees raised a whopping $20,000. "Even more amazing was the feedback we received for weeks afterward," Lee marvels. "Almost every client who walked in mentioned she'd heard how wonderful our event was and expressed interest in attending next year." Indeed, Lee plans to make the event annual and will hold mini-fundraisers-including wig sales, jewelry sales and a charity spin class- throughout the year to raise more. "I have an incredible team of stylists and assistants with big hearts and great ideas, who worked so hard to make this happen," Lee adds. "This charity is very personal to me." Art + Science Salon, with three locations in Chicago, has already witnessed the momentum of a small event growing through years of dedication. A yearly ritual since 1997, the salon's charity bash was branded as Art and Soul two years ago; in 2013, its November 8 event benefited the Cystic Fibrosis Foundation after a stylist in the salon gave birth to a son with the condition. "The cause often just lands in our lap," says Paul Wilson, the salon's Cofounder and Chief Creative Officer as well as American Crew's Artistic Director. "Last year, we raised money for the National Association for Down Syndrome; I have an eight-year-old affected by it." After getting the word out through e-blasts, blog posts and local media partners, the event opened with an ensemble group and a documentary screening, followed by a fashion show-complete with men's and spring color segments, plus couture and local-designer duds. Food, an open bar, live bands and a silent auction added to the festivities. With 550 attendees, the event raised $20,000-and donations are still pouring in. "It really takes a village," laughs Wilson, who divvied up employees into task-tackling teams six months in advance. "Clients love this event and show so much appreciation; they're genuinely excited and touched by the effort." LILLIAN LEE; JORDAN HOLLOWAY Two salons prove that even the most sweeping acts of charity have humble beginnings. -TRACY MORIN http://www.sebastianprofessional.com http://www.dowonderscharity.org http://www.SEBASTIANPROFESSIONAL.COM

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2014

Beauty LaunchPad - February 2014
Contents
Log On
Editor’s Notebook
On the Cover
Profiles
Launches
Salon of the Month
Green Piece
Giving Back
Preview: Tools
Preview: Men
Preview: Hair
Preview: Skin
Preview: Nails/Makeup
Solutions
Runway Report
Trendspotting
A-List
Mood Board
Portfolio
Passion Project
Oiled Again!
Business Affairs
Detail for Retail
Head of the Class
Free Launch
Learning Curve
Social Network
News
Advertiser Index
World View

Beauty LaunchPad - February 2014

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