Beauty LaunchPad - February 2014 - (Page 58)
➊ Salon Owner Lillian
Lee, front, founded her
charity, Do Wonders, in
➋ Art + Science Salon
in Chicago hosts
➌ a hair show adds to
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58 | BEAUTY LAUNCHPAD | FEBRUARY 2014
leven years ago Lillian Lee, Owner of
Lillian Lee Salon & Spa in Teaneck,
New Jersey, founded Do Wonders
(dowonderscharity.org) in her basement as a
way to help a friend with cancer. Today, it serves
hundreds in the Garden State, donating gently
used wigs to women undergoing chemotherapy.
Last November, she held her ﬁrst fundraiser,
Night of Wonders, to purchase more wigs.
She whipped up the event in four months,
advertising in local newspapers, posting on
social media and making appearances at local
events to generate buzz. Lee was overwhelmed
by community support: Guest speakers
included the town mayor, and attendees raised
a whopping $20,000. "Even more amazing was
the feedback we received for weeks afterward,"
Lee marvels. "Almost every client who walked
in mentioned she'd heard how wonderful our
event was and expressed interest in attending
Indeed, Lee plans to make the event annual
and will hold mini-fundraisers-including wig
sales, jewelry sales and a charity spin class-
throughout the year to raise more. "I have an
incredible team of stylists and assistants with
big hearts and great ideas, who worked so hard
to make this happen," Lee adds. "This charity
is very personal to me."
Art + Science Salon, with three locations in
Chicago, has already witnessed the momentum of
a small event growing through years of dedication.
A yearly ritual since 1997, the salon's charity bash
was branded as Art and Soul two years ago; in
2013, its November 8 event beneﬁted the Cystic
Fibrosis Foundation after a stylist in the salon
gave birth to a son with the condition. "The cause
often just lands in our lap," says Paul Wilson, the
salon's Cofounder and Chief Creative Ofﬁcer as
well as American Crew's Artistic Director. "Last
year, we raised money for the National Association
for Down Syndrome; I have an eight-year-old
affected by it."
After getting the word out through e-blasts,
blog posts and local media partners, the
event opened with an ensemble group and a
documentary screening, followed by a fashion
show-complete with men's and spring color
segments, plus couture and local-designer
duds. Food, an open bar, live bands and a
silent auction added to the festivities. With 550
attendees, the event raised $20,000-and
donations are still pouring in. "It really takes
a village," laughs Wilson, who divvied up
employees into task-tackling teams six months
in advance. "Clients love this event and show
so much appreciation; they're genuinely excited
and touched by the effort."
LILLIAN LEE; JORDAN HOLLOWAY
Two salons prove that even the most sweeping acts of charity have
humble beginnings. -TRACY MORIN
Table of Contents for the Digital Edition of Beauty LaunchPad - February 2014
Beauty LaunchPad - February 2014
On the Cover
Salon of the Month
Detail for Retail
Head of the Class
Beauty LaunchPad - February 2014