Beauty LaunchPad - February 2014 - (Page 98)

PORTFOLIO "I think spring/summer 2014 has a very soft palette," muses Wella Global Creative Director Josh Wood. "We've come from a long period of colors being incredibly bright and intense, and for me 2014 is about color that has a very soft and very understandable personality." Urban Native JUST AS TRENDS EVOLVE, so too do those setting the trends. In a transition away from synthesizing four different trends, Wella Professionals' 2014 TrendVision collection, Urban Native, instead showcases highly creative, inspirational and non-commercial images. Shot on location in London by Global Creative Directors Eugene Souleiman for Care and Styling and Josh Wood for Color, the collection underscores a carefree and creative approach to this year's style and color themes. "This trend for me is very much about life edit-about making the right choices that are going to make one happy and fulfilled," says Wood of the soft colors in the collection. "I like the fact that we have a style that is much looser and much cooler," agrees Souleiman. 98 | BEAUTY LAUNCHPAD | FEBRUARY 2014 WELLA PROFESSIONALS

Table of Contents for the Digital Edition of Beauty LaunchPad - February 2014

Beauty LaunchPad - February 2014
Log On
Editor’s Notebook
On the Cover
Salon of the Month
Green Piece
Giving Back
Preview: Tools
Preview: Men
Preview: Hair
Preview: Skin
Preview: Nails/Makeup
Runway Report
Mood Board
Passion Project
Oiled Again!
Business Affairs
Detail for Retail
Head of the Class
Free Launch
Learning Curve
Social Network
Advertiser Index
World View

Beauty LaunchPad - February 2014