Beauty LaunchPad - March 2014 - (Page 60)

Beauty/Men Mane Man How to convince him that his hair is his greatest accessory? By treating his tresses to these star products! ➊ 1. Gritty, reworkable texture spray contains salt crystals that impart separation-spray onto wet hair before blow-drying, or on dry hair for an extra-tousled look. Sebastian Professional Texture Maker sebastianprofessional.com 2. Matte finish? Check. Pliable hold? Check. Styling versatility is a breeze, plus a small amount of product goes a long way toward adding shape and texture. ➋ Well-groomed celebs like David Beckham inspire men to stay mane-taned! Aware Personalized Branding Mud Light club-aware.com 3. Natural sugars and bamboo fiber ensure strong hold as amaranth protein lends strength. Surface Men Hard Gel, surfacehair.com Neuma NeuStyling Firm Hold Gel neumabeauty.com ➌ 5. Take styles sky-high! This gel/wax hybrid includes suspending agents, providing gravity-defiance that lasts all day and night. Redken For Men High Up Spiking Cream Wax redken.com 6. This flake-free styling aid bestows matte definition and is imbued with smoothing tribehenin for a luxurious finish. Arrojo Defining Cream, arrojoproduct.com ➎ 7. Soft-touch bristles stimulate and massage the scalp to promote hair growth while reducing breakage. ➏ The Wet Brush for Men thewetbrush.com ➐ Perfect for beards, too! 60 | BEAUTY LAUNCHPAD | MARCH 2014 ➍ In which age range would you guess men spend the most on grooming: their 20s, 30s, 40s or 50s? According to a recent study out of the U.K., it's actually the thirty-somethings who dole out the most dollars-more than men in their 20s and 50s combined! The average man in his 30s spends more than £100 per month ($163) on haircare and skincare products as well as professional services- usually rounding out at three times the cost of his gym membership! Why does this spending jump typically come hot on the heels of the 29th year? We're willing to bet that's the time your male clients begin to spring for products that maintain and prevent-wrinkle-busters, hair growth-boosters and the like. Survey respondents also admitted they'd be more likely to purchase a product endorsed by a celebrity like David Beckham. We certainly can't blame them! (source: debenhams.pressarea.com) MORE ARMANDO SANCHEZ; DAVID: MIKE MARSLAND/WIREIMAGE HEY BIG SPENDER , 4. Phyto Colour Complex maximizes hue vibrancy and longevity, and the exclusive Phyto UV Shield blend of plant nutrients protects against UVA and UVB oxidation. http://www.sebastianprofessional.com http://www.club-aware.com http://www.surfacehair.com http://www.neumabeauty.com http://www.redken.com http://www.arrojoproduct.com http://www.thewetbrush.com http://debenhams.pressarea.com

Table of Contents for the Digital Edition of Beauty LaunchPad - March 2014

Beauty LaunchPad - March 2014
Contents
Log On
Editor’s Notebook
On the Cover
Launches
Profiles
Salon of the Month
Giving Back
Hair
Tools
Men
Skin
Nails
Solutions
Trendspotting
Runway Report
A-List
Mood Board
Portfolio
Spring to Life
Business Affairs
Detail for Retail
Head of the Class
Learning Curve
Quick Tips
Social Network
News
Free Launch
Advertiser Index
World View

Beauty LaunchPad - March 2014

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