Beauty LaunchPad - March 2014 - (Page 70)

Beauty/Solutions Don't Fade Away Fade: the nemesis of your gorgeous color creations. Good thing you can stave off depletion with these hero shade saviors! heroic KMS California ColorVitality Shampoo and Conditioner kmscalifornia.com ColorProof Evolved Color Care WickedGood Weightless Shine Spray colorproof.com This illuminating mist was develop ed specially for color-treated tresses! Aware Personalized Branding Color Retention System Quench Shampoo and Daily Conditioner club-aware.com Matrix Biolage Colorcarethérapie Color Care Shampoo and Conditioner mymatrixfamily.com e Suggest she us once a week to r help bond colo d fend off an damage! Enjoy Intensive Reconstructing Spray enjoyhaircare.com The 411 on Color Fade Rebecca Gregory, Education Director for Organic Salon Systems, gives us the scoop on color-fading culprits. Aveda Color Conserve Shampoo and Conditioner aveda.com Porosity Level of Hair Prior to coloring, check hair's protein and moisture levels, and apply appropriate reconstructor to ensure optimum pigment retention. Tibolli Volume Obsessed Color Protection Shampoo and Conditioner tibolli.com Insufficient Color Processing Time Make sure dye remains on the hair for a sufficient amount of time-particularly on gray strands, which are more colorresistant. Rinsing with Hot Water Rinse out color with lukewarm water-if the water is too hot, the cuticle may open further, allowing color to wash out at the shampoo bowl. Apply prior to color services to nix shadedepleting minerals! O'right Champagne Rose Essence Hair Treatment Set hairoright.com 70 | BEAUTY LAUNCHPAD | MARCH 2014 Malibu C Color Prepare Wellness Treatments malibuc.com Shampooing Hair Too Soon After Coloring Post-service, advise that clients wait for a minimum of 24 hours before washing their hair to guarantee optimum color absorption. Improper Protection If clients spend a lot of time outdoors, recommend products that contain UV filters. Likewise, if heat styling tools are employed daily, suggest that they use thermal protectors. STILL LIFE: ARMANDO SANCHEZ; M. ERIC HONEYCUTT/GETTY IMAGES http://www.kmscalifornia.com http://www.colorproof.com http://www.club-aware.com http://www.mymatrixfamily.com http://www.enjoyhaircare.com http://www.aveda.com http://www.tibolli.com http://www.malibuc.com http://www.hairoright.com

Table of Contents for the Digital Edition of Beauty LaunchPad - March 2014

Beauty LaunchPad - March 2014
Contents
Log On
Editor’s Notebook
On the Cover
Launches
Profiles
Salon of the Month
Giving Back
Hair
Tools
Men
Skin
Nails
Solutions
Trendspotting
Runway Report
A-List
Mood Board
Portfolio
Spring to Life
Business Affairs
Detail for Retail
Head of the Class
Learning Curve
Quick Tips
Social Network
News
Free Launch
Advertiser Index
World View

Beauty LaunchPad - March 2014

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