Nailpro - October 2017 - 32

NAILING THE NEWS

BY TAYLOR FOLEY

A Decade

THIS JULY MARKED THE 10TH ANNIVERSARY OF THE NAIL
TECH EVENT OF THE SMOKIES. Held July 8-10 at the Gatlinburg
Convention Center in Gatlinburg, Tennessee, the three-day event gave
nail professionals the opportunity to shop the latest products from top manufacturers, attend
on-site educational workshops and network with some of the leading names in the industry.
Event coordinator Jill Wright says this year's trade show drew approximately 500 attendees,
nearly 10 times the amount of attendees at the first Nail Tech Event of the Smokies in 2008.
"Our premiere event was held in a
hotel ballroom with only six educators demonstrating products and
no sales," she says. This year's
manufacturer lineup included Voesh,
OPI, CND, Exclusive Nail Couture,
Backscratchers, KBShimmer, Light
Elegance and American International
Industries, who also sponsored the
$1,500 grand prize won by Mountain
City, Tennessee-based tech Connie
Hughes. Attendees helped raise $420 to benefit Thistle Farms, a Nashville, Tennessee-based
organization dedicated to helping women
escape human trafficking and drug addiction.
Going forward, Wright hopes to continue to expand the event,
saying "The more attendees we have, the more nail companies will want to get involved, which equates to more in-depth
education and product choices for techs and more marketing
growth and product sales for manufacturers." The 11th annual
Nail Tech Event of the Smokies will be held July 7-9, 2018. For
more information, go to nailtechevent.com.

Charitable
COLOR

(Clockwise from top) Jamie
Schrabeck, owner of Carmel,
California-based Precision Nails,
leads a workshop on waterless
pedicures; attendee Dana Shrew
held the winning raffle ticket for
the Thistle Farms gift basket that
included $150 worth of spa products; Connie Hughes took home
the grand prize: $1,500 worth of AII
products; attendees shop and learn
at the 10th annual Nail Tech Event
of the Smokies.

What if you could polish your nails and donate to those in need? The new E.G.O. Lacquer collection features
shades inspired by charitable causes, and 20 percent of each polish sale is donated to its respective cause. According
to Miami-based nail artist and creator Sherwin Hora, her daughter, Jaedha, was the inspiration. "Jaedha was born
with Group B Strep, a bacteria that can be life-threatening to newborns. Luckily, Jaedha recovered and she is now a
healthy 5-year-old who loves getting her nails done," she says. "One night as I was reflecting on how I could've missed
out on her
love, I decided to create a polish line aimed at giving back." Since
inception, E.G.O. Lacquer has donated to multiple causes close
to Hora's heart. "For example, we donated proceeds from Jaedha
Adores, a yellow hue created in honor of my daughter, to Group
B Strep International," she says. Other hues include Grandma's
Glasses, a purple shade to raise awareness for Alzheimer's disease,
and Sticks-n-Stones, a gray hue to raise awareness for bullying. For
more information and to purchase polishes, go to egolacquer.store.

32

NAILPRO

OCTOBER

2017

PHOTOS: (TOP) COURTESY OF NAIL TECH EVENT OF THE SMOKIES; COURTESY OF E.G.O LACQUER

in the Making


http://www.nailtechevent.com

Table of Contents for the Digital Edition of Nailpro - October 2017

Contents
Nailpro - October 2017 - Intro
Nailpro - October 2017 - Cover1
Nailpro - October 2017 - IBD_L
Nailpro - October 2017 - IBD
Nailpro - October 2017 - Cover2
Nailpro - October 2017 - 1
Nailpro - October 2017 - 2
Nailpro - October 2017 - 3
Nailpro - October 2017 - 4
Nailpro - October 2017 - 5
Nailpro - October 2017 - 6
Nailpro - October 2017 - 7
Nailpro - October 2017 - 8
Nailpro - October 2017 - 9
Nailpro - October 2017 - 10
Nailpro - October 2017 - 11
Nailpro - October 2017 - 12
Nailpro - October 2017 - 13
Nailpro - October 2017 - 14
Nailpro - October 2017 - 15
Nailpro - October 2017 - 16
Nailpro - October 2017 - 17
Nailpro - October 2017 - 18
Nailpro - October 2017 - 19
Nailpro - October 2017 - 20
Nailpro - October 2017 - 21
Nailpro - October 2017 - Contents
Nailpro - October 2017 - 23
Nailpro - October 2017 - 24
Nailpro - October 2017 - 25
Nailpro - October 2017 - 26
Nailpro - October 2017 - 27
Nailpro - October 2017 - 28
Nailpro - October 2017 - 29
Nailpro - October 2017 - 30
Nailpro - October 2017 - 31
Nailpro - October 2017 - 32
Nailpro - October 2017 - 33
Nailpro - October 2017 - 34
Nailpro - October 2017 - 35
Nailpro - October 2017 - 36
Nailpro - October 2017 - 37
Nailpro - October 2017 - 38
Nailpro - October 2017 - 39
Nailpro - October 2017 - 40
Nailpro - October 2017 - 41
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Nailpro - October 2017 - Cover3
Nailpro - October 2017 - Cover4
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