RING UP the Season Savvy salon professionals share their secrets for successful holiday sales. B y Tr a c y M o r i n I t's (almost) that time of year again! The holiday season will soon be here-a time for mad-dash gift buying, giving back and, of course, revved- up beauty rituals. The best part? These end-of-year With proper planning, a seasonal promotion can boost your bottom line, foster client loyalty and bring in new clients. Here, ﬁve salon pros share their most successful holiday marketing strategies. 70 NAILPRO OCTOBER 2017 PHOTO: GETTY IMAGES/ABZEE/ISTOCK events mean big business for techs and salons alike.