Nailpro - October 2017 - 72

Salon 700 & Day Spa
Hyannis, MA
Every year, Salon 700 hosts
a three-hour Holiday Charity Party that benefits Toys for Tots and
other local organizations. "We strategically pick the first Thursday of
December for our event while clients are still looking for gifts and so we
don't interfere with Christmas parties," explains owner Nicole Salas,
who notes that the salon starts promoting the event the day after
Thanksgiving. "Thursdays are perfect, as most clients have plans on the
weekend and, with the weekend coming, everyone's ready to party!"
The first phase of marketing the event is an e-blast to the salon's
5,000-plus clients, followed by a Facebook Event page, which Salas
encourages employees, friends and family to share; follow-up emails
and Facebook posts act as reminders. To help promote the event in the
salon, the staff posts fliers and hands them out to clients, and everyone
helps to decorate. The day of the event, wine and snacks are set up
at multiple locations in the salon. "Most of the snacks are homemade;
clients appreciate that personal touch," Salas says. "Afterward, all of
the employees help clean up while finishing the wine and food, which
promotes team building."
To attend the event, clients purchase a ticket for $25 (in advance
or at the door), which includes complimentary services (express

manicures, chair massages, blowouts, mini facials, brow waxing and/or
makeup applications), drinks and food, plus entry into a raffle of prizes
from the salon and other local businesses. "Service providers usually
donate their time," says Salas. "The event can help strengthen the
relationship with a current client or offer an opportunity to gain a new
client. Plus, it's a chance for [techs] to get commission on retail sales,
too." Salon 700 has hosted the event for the past five years, with bigger
and better results each time; last year, they collected a truck full of toys
and the gift card sales (purchase a $100 gift card and receive a $20
gift card) reached nearly $1,000. Says Salas, "Remember the true spirit
of the holidays. Don't focus on the short term, but the long-term return."

PAIR UP
WITH A
BEAUTY
PRO

Cosmic Nails
Charlotte, NC

Techs can cash in on clients' busy
schedules by partnering with a
beauty professional who can offer a
complimentary (and holiday-partyfriendly) service. Julie Nhi, who
operates Cosmic Nails from a salon suite, pairs up with an adjacent
hair studio to run a holiday special-a blowout and gel manicure
combo-with a set price tag. She suggests brainstorming your
idea about a month before the promotion. "This gives you and
your partner plenty of time to figure out what your verbiage and
social media images should be." She then advises advertising the
promotion on multiple social media platforms continually through the
end date for optimal exposure. According to Nhi, the benefit extends
well beyond the holiday season. "I've done this multiple times and it
has helped to build my client list," Nhi says. "In my first year, I gained
roughly 30 percent more loyal clients!"

72

NAILPRO

OCTOBER

2017

PHOTO: (TOP LEFT TO RIGHT) GETTY IMAGES/CATLANE/ISTOCK; GETTY IMAGES/LEW ROBERTSON/THE IMAGE BANK; (BOTTOM/CLOCKWISE) ARMANDO SANCHEZ; PATRICIA QUON-SANDBERG; GETTY IMAGES/GLOWIMAGES INC./GLOW

HOST
A BASH
THAT
GIVES
BACK



Table of Contents for the Digital Edition of Nailpro - October 2017

Contents
Nailpro - October 2017 - Intro
Nailpro - October 2017 - Cover1
Nailpro - October 2017 - IBD_L
Nailpro - October 2017 - IBD
Nailpro - October 2017 - Cover2
Nailpro - October 2017 - 1
Nailpro - October 2017 - 2
Nailpro - October 2017 - 3
Nailpro - October 2017 - 4
Nailpro - October 2017 - 5
Nailpro - October 2017 - 6
Nailpro - October 2017 - 7
Nailpro - October 2017 - 8
Nailpro - October 2017 - 9
Nailpro - October 2017 - 10
Nailpro - October 2017 - 11
Nailpro - October 2017 - 12
Nailpro - October 2017 - 13
Nailpro - October 2017 - 14
Nailpro - October 2017 - 15
Nailpro - October 2017 - 16
Nailpro - October 2017 - 17
Nailpro - October 2017 - 18
Nailpro - October 2017 - 19
Nailpro - October 2017 - 20
Nailpro - October 2017 - 21
Nailpro - October 2017 - Contents
Nailpro - October 2017 - 23
Nailpro - October 2017 - 24
Nailpro - October 2017 - 25
Nailpro - October 2017 - 26
Nailpro - October 2017 - 27
Nailpro - October 2017 - 28
Nailpro - October 2017 - 29
Nailpro - October 2017 - 30
Nailpro - October 2017 - 31
Nailpro - October 2017 - 32
Nailpro - October 2017 - 33
Nailpro - October 2017 - 34
Nailpro - October 2017 - 35
Nailpro - October 2017 - 36
Nailpro - October 2017 - 37
Nailpro - October 2017 - 38
Nailpro - October 2017 - 39
Nailpro - October 2017 - 40
Nailpro - October 2017 - 41
Nailpro - October 2017 - 42
Nailpro - October 2017 - 43
Nailpro - October 2017 - 44
Nailpro - October 2017 - 45
Nailpro - October 2017 - 46
Nailpro - October 2017 - 47
Nailpro - October 2017 - 48
Nailpro - October 2017 - 49
Nailpro - October 2017 - 50
Nailpro - October 2017 - 51
Nailpro - October 2017 - 52
Nailpro - October 2017 - 53
Nailpro - October 2017 - 54
Nailpro - October 2017 - 55
Nailpro - October 2017 - 56
Nailpro - October 2017 - 57
Nailpro - October 2017 - 58
Nailpro - October 2017 - 59
Nailpro - October 2017 - 60
Nailpro - October 2017 - 61
Nailpro - October 2017 - 62
Nailpro - October 2017 - 63
Nailpro - October 2017 - 64
Nailpro - October 2017 - 65
Nailpro - October 2017 - 66
Nailpro - October 2017 - 67
Nailpro - October 2017 - 68
Nailpro - October 2017 - 69
Nailpro - October 2017 - 70
Nailpro - October 2017 - 71
Nailpro - October 2017 - 72
Nailpro - October 2017 - 73
Nailpro - October 2017 - 74
Nailpro - October 2017 - 75
Nailpro - October 2017 - 76
Nailpro - October 2017 - 77
Nailpro - October 2017 - 78
Nailpro - October 2017 - 79
Nailpro - October 2017 - 80
Nailpro - October 2017 - 81
Nailpro - October 2017 - 82
Nailpro - October 2017 - 83
Nailpro - October 2017 - 84
Nailpro - October 2017 - 85
Nailpro - October 2017 - 86
Nailpro - October 2017 - 87
Nailpro - October 2017 - 88
Nailpro - October 2017 - 89
Nailpro - October 2017 - 90
Nailpro - October 2017 - 91
Nailpro - October 2017 - 92
Nailpro - October 2017 - 93
Nailpro - October 2017 - 94
Nailpro - October 2017 - 95
Nailpro - October 2017 - 96
Nailpro - October 2017 - 97
Nailpro - October 2017 - 98
Nailpro - October 2017 - 99
Nailpro - October 2017 - 100
Nailpro - October 2017 - 101
Nailpro - October 2017 - 102
Nailpro - October 2017 - 103
Nailpro - October 2017 - 104
Nailpro - October 2017 - 105
Nailpro - October 2017 - 106
Nailpro - October 2017 - 107
Nailpro - October 2017 - 108
Nailpro - October 2017 - 109
Nailpro - October 2017 - 110
Nailpro - October 2017 - 111
Nailpro - October 2017 - 112
Nailpro - October 2017 - 113
Nailpro - October 2017 - 114
Nailpro - October 2017 - 115
Nailpro - October 2017 - 116
Nailpro - October 2017 - 117
Nailpro - October 2017 - 118
Nailpro - October 2017 - 119
Nailpro - October 2017 - 120
Nailpro - October 2017 - 121
Nailpro - October 2017 - 122
Nailpro - October 2017 - 123
Nailpro - October 2017 - 124
Nailpro - October 2017 - 125
Nailpro - October 2017 - 126
Nailpro - October 2017 - 127
Nailpro - October 2017 - 128
Nailpro - October 2017 - 129
Nailpro - October 2017 - 130
Nailpro - October 2017 - 131
Nailpro - October 2017 - 132
Nailpro - October 2017 - 133
Nailpro - October 2017 - 134
Nailpro - October 2017 - 135
Nailpro - October 2017 - 136
Nailpro - October 2017 - Cover3
Nailpro - October 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201605
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201601
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201512
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201511
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