Nailpro - October 2017 - 74

OFFER A
FAVORITE
SERVICE
AT A
SPECIAL
PRICE

Vanity Projects
New York, NY, and Miami, FL

The busy holiday season is the perfect time
to promote a time-saving service-both to
attract new clients who need a party-ready
mani and to encourage loyal clients to keep
their standing appointments. To that end,
Vanity Projects offers a $40 gel special
during the holidays. "We select up to three
different on-trend designs that are versatile
and can be completed within a certain time
frame," says founder Rita de Alencar Pinto. To get the word out, Vanity Projects
usually partners with a sponsor and takes advantage of social media; the
promotion runs on Instagram so it doesn't require a long lead time. "We post on
Saturday for the coming week," says de Alencar Pinto, noting that it's important
that the service doesn't take too long."If you're going to offer an inexpensive
service, you don't want [techs] to spend too much time on a single client."

CURATE YOUR
RETAIL AREA
FOR CLIENT
GIFT AND
WISH LISTS
Kim Piasecki, owner of The Painted Ten, starts planning well
in advance of the holidays to reap the most from seasonal
services and retail sales. To prepare, Piasecki lists what
needs to be purchased for gift bags and holiday retail, and
plans out incentives and add-on services. Then, to entice
clients, in October, she displays packages, incentives and special services (such as a peppermint-themed mani/pedi) that will be offered
later in the year-complete with the dates of each promotion. "Clients know promotions are coming via email, social media and signs in
the salon, so they have time to plan," says Piasecki.
According to Piasecki, custom gift bags have been particularly popular: Clients choose from three different bag styles and select
items displayed on dedicated shelves. "Gift bags are offered with $25, $50 and a la carte options. When clients buy a gift bag [for
someone else], they usually end up purchasing something for themselves, particularly if an item is limited-edition or offered only at that
time of the year," says Piasecki. Additionally, as a thank-you, clients who purchase gift bags are given a $5 gift card to use on their next
visit. "This will be the third year of this promotion. Each year it has grown and I've gotten a better idea of what our guests are shopping
for," she says.
Overall, Piasecki says that her holiday promotions increase sales exponentially, noting that retail sales typically triple, gift card
sales double and add-on specialty services increase the tag on a mani or pedi by $15. Her advice for success? Get clients excited!
"Introduce a retail product during a service and they're more likely to add the product to a gift bag for a recipient or themselves." She
also stresses the importance of stocking up, saying, "More options encourage [more] purchases."
Tracy Morin is a freelance writer and editor based in Oxford, MS.

74

NAILPRO

OCTOBER

2017

PHOTO: (TOP) PATRICIA QUON-SANDBERG; GETTYIMAGES/FRIZZANTINE/ISTOCK

The Painted Ten
Colorado Springs, CO



Table of Contents for the Digital Edition of Nailpro - October 2017

Contents
Nailpro - October 2017 - Intro
Nailpro - October 2017 - Cover1
Nailpro - October 2017 - IBD_L
Nailpro - October 2017 - IBD
Nailpro - October 2017 - Cover2
Nailpro - October 2017 - 1
Nailpro - October 2017 - 2
Nailpro - October 2017 - 3
Nailpro - October 2017 - 4
Nailpro - October 2017 - 5
Nailpro - October 2017 - 6
Nailpro - October 2017 - 7
Nailpro - October 2017 - 8
Nailpro - October 2017 - 9
Nailpro - October 2017 - 10
Nailpro - October 2017 - 11
Nailpro - October 2017 - 12
Nailpro - October 2017 - 13
Nailpro - October 2017 - 14
Nailpro - October 2017 - 15
Nailpro - October 2017 - 16
Nailpro - October 2017 - 17
Nailpro - October 2017 - 18
Nailpro - October 2017 - 19
Nailpro - October 2017 - 20
Nailpro - October 2017 - 21
Nailpro - October 2017 - Contents
Nailpro - October 2017 - 23
Nailpro - October 2017 - 24
Nailpro - October 2017 - 25
Nailpro - October 2017 - 26
Nailpro - October 2017 - 27
Nailpro - October 2017 - 28
Nailpro - October 2017 - 29
Nailpro - October 2017 - 30
Nailpro - October 2017 - 31
Nailpro - October 2017 - 32
Nailpro - October 2017 - 33
Nailpro - October 2017 - 34
Nailpro - October 2017 - 35
Nailpro - October 2017 - 36
Nailpro - October 2017 - 37
Nailpro - October 2017 - 38
Nailpro - October 2017 - 39
Nailpro - October 2017 - 40
Nailpro - October 2017 - 41
Nailpro - October 2017 - 42
Nailpro - October 2017 - 43
Nailpro - October 2017 - 44
Nailpro - October 2017 - 45
Nailpro - October 2017 - 46
Nailpro - October 2017 - 47
Nailpro - October 2017 - 48
Nailpro - October 2017 - 49
Nailpro - October 2017 - 50
Nailpro - October 2017 - 51
Nailpro - October 2017 - 52
Nailpro - October 2017 - 53
Nailpro - October 2017 - 54
Nailpro - October 2017 - 55
Nailpro - October 2017 - 56
Nailpro - October 2017 - 57
Nailpro - October 2017 - 58
Nailpro - October 2017 - 59
Nailpro - October 2017 - 60
Nailpro - October 2017 - 61
Nailpro - October 2017 - 62
Nailpro - October 2017 - 63
Nailpro - October 2017 - 64
Nailpro - October 2017 - 65
Nailpro - October 2017 - 66
Nailpro - October 2017 - 67
Nailpro - October 2017 - 68
Nailpro - October 2017 - 69
Nailpro - October 2017 - 70
Nailpro - October 2017 - 71
Nailpro - October 2017 - 72
Nailpro - October 2017 - 73
Nailpro - October 2017 - 74
Nailpro - October 2017 - 75
Nailpro - October 2017 - 76
Nailpro - October 2017 - 77
Nailpro - October 2017 - 78
Nailpro - October 2017 - 79
Nailpro - October 2017 - 80
Nailpro - October 2017 - 81
Nailpro - October 2017 - 82
Nailpro - October 2017 - 83
Nailpro - October 2017 - 84
Nailpro - October 2017 - 85
Nailpro - October 2017 - 86
Nailpro - October 2017 - 87
Nailpro - October 2017 - 88
Nailpro - October 2017 - 89
Nailpro - October 2017 - 90
Nailpro - October 2017 - 91
Nailpro - October 2017 - 92
Nailpro - October 2017 - 93
Nailpro - October 2017 - 94
Nailpro - October 2017 - 95
Nailpro - October 2017 - 96
Nailpro - October 2017 - 97
Nailpro - October 2017 - 98
Nailpro - October 2017 - 99
Nailpro - October 2017 - 100
Nailpro - October 2017 - 101
Nailpro - October 2017 - 102
Nailpro - October 2017 - 103
Nailpro - October 2017 - 104
Nailpro - October 2017 - 105
Nailpro - October 2017 - 106
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Nailpro - October 2017 - 108
Nailpro - October 2017 - 109
Nailpro - October 2017 - 110
Nailpro - October 2017 - 111
Nailpro - October 2017 - 112
Nailpro - October 2017 - 113
Nailpro - October 2017 - 114
Nailpro - October 2017 - 115
Nailpro - October 2017 - 116
Nailpro - October 2017 - 117
Nailpro - October 2017 - 118
Nailpro - October 2017 - 119
Nailpro - October 2017 - 120
Nailpro - October 2017 - 121
Nailpro - October 2017 - 122
Nailpro - October 2017 - 123
Nailpro - October 2017 - 124
Nailpro - October 2017 - 125
Nailpro - October 2017 - 126
Nailpro - October 2017 - 127
Nailpro - October 2017 - 128
Nailpro - October 2017 - 129
Nailpro - October 2017 - 130
Nailpro - October 2017 - 131
Nailpro - October 2017 - 132
Nailpro - October 2017 - 133
Nailpro - October 2017 - 134
Nailpro - October 2017 - 135
Nailpro - October 2017 - 136
Nailpro - October 2017 - Cover3
Nailpro - October 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201611
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201610
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201609
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201608
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201607
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201606
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201605
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201604
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201602
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201601
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201512
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201511
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201510
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201509
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201508
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201506
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https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201503
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201502
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201501
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_goldbook2014
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_essentials2014
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201412
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201411
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