Nailpro - October 2017 - 86

If your clients have to call or text during
business hours to make an appointment,
or you're still relying on paper and pencil to
keep everything organized, you're sacrificing your sanity as well as good customer
service. "When building a business in the
services industry, it's crucial to have a
reliable scheduling tool to book appointments and manage client relationships,"
says Devon Meyer, a product manager
for Square Appointments software in San
Francisco. That's why Reena Wiggins,
owner of The Nail Nerd in South Jordan,
Utah, got Square's booking software. "It's
so convenient to have the scheduler right
on my phone so I don't have to carry a
big appointment book with me," Wiggins
notes. "Plus, clients can book at their
convenience-in the middle of the night
or when I'm on vacation-when I couldn't
possibly schedule them manually."
The scheduling option is a major draw
with other software programs, too. "Offering clients the ability to book appointments
online is a convenience that sets us apart
from our competition," says Catherine Fain,
co-owner of Paintbase in Raleigh, North
Carolina, where Booker-the software
company headquartered in New York
City that includes SpaBooker and SalonBooker-is the system of choice. Amneh
Saleh, who uses MindBody software at
Lacquer London, an eco nail lounge in
Houston, agrees: "It provides clients with
busy schedules an easy tool to schedule
appointments online 24/7-even at the last

86

NAILPRO

OCTOBER

2017

a
marketing maven.
2 Become

Many business software systems keep in
touch with clients, above and beyond the
appointment reminders. "The automated
marketing messages save us time," says
Saleh of MindBody's customer retention
features, which include "We Miss You" and
"Just Checking In" emails sent to clients on
your behalf after a predetermined amount
of time. You can even review reports that
tell you how much your revenue has increased thanks to these reminders.
Fredrick, a program offered through
Booker, knows when it makes the most
sense to extend special promotions, too.
"It tracks our slow times and sends out
discounts for days that we aren't fully
booked," explains Fain.
Additional options, such
as the Booker Marketing Network, allow you
to display unfilled time
slots on partner sites,
including Google, Yelp,
Yellow Pages, MapQuest and SpaFinder.
Plus, most software
programs make it easy
to publish specials and
offers on social media
sites. "The marketing

tab helps keep track of what and where
people are clicking through," adds Valerie
Griggs, CEO for 20 Lounge in San Diego,
who uses SpaBooker. "Our clients like a
good deal, but they love an amazing service, so that's also key to know. SpaBooker sends a survey with each checkout,
ensuring that we hear both the good and
the bad for each service we perform."
Meanwhile, when a salon uses MindBody, they're automatically listed on the
company's consumer-facing MindBody
app. "The free mobile app [allows] all of
your available appointments to be easily searchable and bookable by existing
or prospective clients," says Stephanie
Moran, MindBody's senior vice president of
sales in San Luis Obispo, California. "Nail
salon owners can also create their own
custom branded mobile app [that provides] flawless integration with their online
booking. This is a powerful marketing tool,
considering that when a client is willing
to download the app on their phone, you
know they will be a dedicated customer."

transactions.
3 Simplify

Various software systems allow salons to
accept all major credit cards and process
them at competitive rates, whether they
opt to purchase the software company's
point of sale (POS) hardware (scanners,
card readers, receipt printers, cash
drawers) or use the free business apps
that are often available for iPhone, iPad
and Android devices. POS systems usually
accept cash, checks and gift cards, and
they may offer automatic tipping options,
as well as the ability to send digital receipts
to customers.

PHOTO: GETTY IMAGES/BILL SYKES/CULTURA; GETTY IMAGES/HERO IMAGES

Offer clients an
around-the-clock
1receptionist.

minute, if available."
These programs
minimize missed appointments, too, thanks
to reminder emails and
texts. "That's my favorite
feature," says Wiggins.
"I've had a couple of
no-shows, but since I
know my clients received
a reminder email with
plenty of notice, I don't
feel so bad about charging a no-show fee." Prior
to using the software,
Wiggins wasn't comfortable charging that fee because she didn't
have time to send reminders herself. "If
they forgot about their appointment, I
always felt that it was my own fault for not
reminding them," she says. "I never have to
worry about that again."



Table of Contents for the Digital Edition of Nailpro - October 2017

Contents
Nailpro - October 2017 - Intro
Nailpro - October 2017 - Cover1
Nailpro - October 2017 - IBD_L
Nailpro - October 2017 - IBD
Nailpro - October 2017 - Cover2
Nailpro - October 2017 - 1
Nailpro - October 2017 - 2
Nailpro - October 2017 - 3
Nailpro - October 2017 - 4
Nailpro - October 2017 - 5
Nailpro - October 2017 - 6
Nailpro - October 2017 - 7
Nailpro - October 2017 - 8
Nailpro - October 2017 - 9
Nailpro - October 2017 - 10
Nailpro - October 2017 - 11
Nailpro - October 2017 - 12
Nailpro - October 2017 - 13
Nailpro - October 2017 - 14
Nailpro - October 2017 - 15
Nailpro - October 2017 - 16
Nailpro - October 2017 - 17
Nailpro - October 2017 - 18
Nailpro - October 2017 - 19
Nailpro - October 2017 - 20
Nailpro - October 2017 - 21
Nailpro - October 2017 - Contents
Nailpro - October 2017 - 23
Nailpro - October 2017 - 24
Nailpro - October 2017 - 25
Nailpro - October 2017 - 26
Nailpro - October 2017 - 27
Nailpro - October 2017 - 28
Nailpro - October 2017 - 29
Nailpro - October 2017 - 30
Nailpro - October 2017 - 31
Nailpro - October 2017 - 32
Nailpro - October 2017 - 33
Nailpro - October 2017 - 34
Nailpro - October 2017 - 35
Nailpro - October 2017 - 36
Nailpro - October 2017 - 37
Nailpro - October 2017 - 38
Nailpro - October 2017 - 39
Nailpro - October 2017 - 40
Nailpro - October 2017 - 41
Nailpro - October 2017 - 42
Nailpro - October 2017 - 43
Nailpro - October 2017 - 44
Nailpro - October 2017 - 45
Nailpro - October 2017 - 46
Nailpro - October 2017 - 47
Nailpro - October 2017 - 48
Nailpro - October 2017 - 49
Nailpro - October 2017 - 50
Nailpro - October 2017 - 51
Nailpro - October 2017 - 52
Nailpro - October 2017 - 53
Nailpro - October 2017 - 54
Nailpro - October 2017 - 55
Nailpro - October 2017 - 56
Nailpro - October 2017 - 57
Nailpro - October 2017 - 58
Nailpro - October 2017 - 59
Nailpro - October 2017 - 60
Nailpro - October 2017 - 61
Nailpro - October 2017 - 62
Nailpro - October 2017 - 63
Nailpro - October 2017 - 64
Nailpro - October 2017 - 65
Nailpro - October 2017 - 66
Nailpro - October 2017 - 67
Nailpro - October 2017 - 68
Nailpro - October 2017 - 69
Nailpro - October 2017 - 70
Nailpro - October 2017 - 71
Nailpro - October 2017 - 72
Nailpro - October 2017 - 73
Nailpro - October 2017 - 74
Nailpro - October 2017 - 75
Nailpro - October 2017 - 76
Nailpro - October 2017 - 77
Nailpro - October 2017 - 78
Nailpro - October 2017 - 79
Nailpro - October 2017 - 80
Nailpro - October 2017 - 81
Nailpro - October 2017 - 82
Nailpro - October 2017 - 83
Nailpro - October 2017 - 84
Nailpro - October 2017 - 85
Nailpro - October 2017 - 86
Nailpro - October 2017 - 87
Nailpro - October 2017 - 88
Nailpro - October 2017 - 89
Nailpro - October 2017 - 90
Nailpro - October 2017 - 91
Nailpro - October 2017 - 92
Nailpro - October 2017 - 93
Nailpro - October 2017 - 94
Nailpro - October 2017 - 95
Nailpro - October 2017 - 96
Nailpro - October 2017 - 97
Nailpro - October 2017 - 98
Nailpro - October 2017 - 99
Nailpro - October 2017 - 100
Nailpro - October 2017 - 101
Nailpro - October 2017 - 102
Nailpro - October 2017 - 103
Nailpro - October 2017 - 104
Nailpro - October 2017 - 105
Nailpro - October 2017 - 106
Nailpro - October 2017 - 107
Nailpro - October 2017 - 108
Nailpro - October 2017 - 109
Nailpro - October 2017 - 110
Nailpro - October 2017 - 111
Nailpro - October 2017 - 112
Nailpro - October 2017 - 113
Nailpro - October 2017 - 114
Nailpro - October 2017 - 115
Nailpro - October 2017 - 116
Nailpro - October 2017 - 117
Nailpro - October 2017 - 118
Nailpro - October 2017 - 119
Nailpro - October 2017 - 120
Nailpro - October 2017 - 121
Nailpro - October 2017 - 122
Nailpro - October 2017 - 123
Nailpro - October 2017 - 124
Nailpro - October 2017 - 125
Nailpro - October 2017 - 126
Nailpro - October 2017 - 127
Nailpro - October 2017 - 128
Nailpro - October 2017 - 129
Nailpro - October 2017 - 130
Nailpro - October 2017 - 131
Nailpro - October 2017 - 132
Nailpro - October 2017 - 133
Nailpro - October 2017 - 134
Nailpro - October 2017 - 135
Nailpro - October 2017 - 136
Nailpro - October 2017 - Cover3
Nailpro - October 2017 - Cover4
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