Nailpro - December 2017 - 38

SAVVY SALON

Base Coat
Nail Salon

DISTINCTION

Owners Ali Elman, Sarah Simon and Tran Wills
Year Opened 2016
Address 704 Mateo St., Los Angeles,
CA 90021
Phone Number 213.935.8330
Hours of Operation Sun., 11 a.m.- 6 p.m.;
Mon., 11 a.m.-7 p.m.; Tue., Closed; Wed.-Sat.,
11 a.m.-7 p.m.
Website basecoatnailsalon.com

What really sets Base Coat apart
is how we offer our services.
We provide a relaxing day spa
environment by promoting self-care,
because at the end of the day,
that's the most important thing to
us. There's no rushing clients in and
out of our salons like many others
do; when you book with us, you
know that you're coming in to relax.
That's why we use the mantra "Treat
Yo Self" so much-we have neon
signs displaying this saying in all of
our locations to remind people how
important self-care is. In addition, we
strive to uphold the high standards
of a clean and safe nail salon
environment. We know "non-toxic"
is the new trendy term right now, but
for us as a brand, we take overall
salon health very seriously. Every
day we are learning new ways to
create a safer environment for our
clients and staff.

THE LOOK
Founders (from left) Ali Elman, Tran Wills and Sarah Simon.

38

NAILPRO

DECEMBER

2017

The name Base Coat was inspired by
the philosophy of our business and
brand: Do simple things extremely

well. This really inspired our design
by stripping everything down to its
raw essence. Our vibe centers on a
light, minimal, chic, airy space with
relaxing decor in an industrial-style
setting. Our downtown salon features
an exposed white ceiling, seven
pedicure stations and eight manicure
stations next to a long wooden
table. Our show-stealing chairs are
covered in African mud cloth and are
displayed under modern Moroccaninspired light fixtures and tiles. Our
own brand of nail polish is displayed
like an art installation on the back
wall and our line of nail care products
fills our custom-built brass and
lightwood shelves.

CLIENTELE
We have a wide range of clientele,
ranging from the very young 3-to-5
age group to college ladies needing
a break from their heavy study load
to the busy career woman who
needs to unwind from the daily grind.
We cater to both moms and soonto-be moms who just need that one
hour to recharge, as well as male
clients who are equally in need of
relaxing services.


http://www.basecoatnailsalon.com

Table of Contents for the Digital Edition of Nailpro - December 2017

Contents
Nailpro - December 2017 - Intro
Nailpro - December 2017 - Cover1
Nailpro - December 2017 - Cover1a
Nailpro - December 2017 - Cover1b
Nailpro - December 2017 - Cover2
Nailpro - December 2017 - 1
Nailpro - December 2017 - 2
Nailpro - December 2017 - 3
Nailpro - December 2017 - 4
Nailpro - December 2017 - 5
Nailpro - December 2017 - 6
Nailpro - December 2017 - 7
Nailpro - December 2017 - 8
Nailpro - December 2017 - 9
Nailpro - December 2017 - 10
Nailpro - December 2017 - 11
Nailpro - December 2017 - 12
Nailpro - December 2017 - 13
Nailpro - December 2017 - 14
Nailpro - December 2017 - 15
Nailpro - December 2017 - Contents
Nailpro - December 2017 - 17
Nailpro - December 2017 - 18
Nailpro - December 2017 - 19
Nailpro - December 2017 - 20
Nailpro - December 2017 - 21
Nailpro - December 2017 - 22
Nailpro - December 2017 - 23
Nailpro - December 2017 - 24
Nailpro - December 2017 - 25
Nailpro - December 2017 - 26
Nailpro - December 2017 - 27
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Nailpro - December 2017 - 33
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Nailpro - December 2017 - 36
Nailpro - December 2017 - 37
Nailpro - December 2017 - 38
Nailpro - December 2017 - 39
Nailpro - December 2017 - 40
Nailpro - December 2017 - 41
Nailpro - December 2017 - 42
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Nailpro - December 2017 - Cover3
Nailpro - December 2017 - Cover4
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