Nailpro - December 2017 - 54

Do a Credit Check
If the bulk of your transactions are via credit card payments, you may
want to invest in a chip card (EMV) reader, like Square's $49 chip
card and contactless reader (think: Apple Pay) that can be easily
added to your point of sale (POS) machine. "First and foremost,
chip card readers protect salon owners against fraud," Kirk says. By
design, EMV cards prevent fraudulent transactions that occur when
someone physically swipes a counterfeit card at a payment terminal.
And, unlike magnetic strip readers, which feature outdated unsecure
technology that can't be authenticated but can be easily cloned
(or "skimmed"), chip card and contactless readers provide a more
secure, encrypted transaction. "The transmittal of data is dynamic,
meaning it reads and sends the data through differently each time,
making it difficult to be copied," says Kirk. Contactless transactions
go a step further in security because the customer uses her unique
thumbprint to authenticate payment.
By offering these types of payment methods, you aren't just
protecting yourself against fraudulent charges (for which you are
liable), but also offering your clients peace of mind, reasons Kirk.
"Not only does it make checkout more efficient and faster for
the client, but it also gives the client a positive perception of your
business knowing you keep up with technology to keep their data
safe," she says.

54

NAILPRO

DECEMBER

2017

For the salon's interior,
roll out large mats that customers
can use to wipe their soles
before settling in.
Weatherproof Your Property
We often rejoice when snow falls during the holidays, but that
snow-and sleet, rain and ice-can greatly impact your business
due to an increased risk of slips and falls. "I've always included
[maintenance of] frozen sidewalks in my leases," says Janet
McCormick, co-owner of Nailcare Academy in Fort Myers, Florida,
and an industry consultant to salons, spas and podiatry practices.
Idehen, however, takes matters into her own hands, salting her
sidewalks before and after she closes her salon doors to stay on top
of ice formation.
For the salon's interior, roll out large mats that customers can
use to wipe their soles before settling in. "We have two large mats
at the front entrance area and encourage clients to dry off their
feet extremely well as they enter the salon," Idehen says. Bramlet
outfits her front desk staff with a Swiffer Wet Jet so they're ready
to mop up any tracked-in water that could cause others to slip.
Speaking of salon floors, McCormick notes that if you're thinking
about redesigning your salon or replacing existing flooring, do your
due diligence. "Those beautiful floors must be slip-resistant or even
slip-proof," she says. "These types of flooring are available and worth
the purchase."

PHOTO: GETTYIMAGES/SVETKTD/E+

For all employees who'll be handling cash, Kirk also suggests
creating a written agreement that states employee responsibility for
the accuracy of the cash in the drawer. "If you find a discrepancy
of more than 5 percent, hold them responsible," she says. When
employees know they're weighted with this responsibility, they're
more inclined toward honesty and accuracy.
Of course, not all staff will be handling payments-nor should
they. Put a limit on the number of people who can be at the register;
the fewer sets of hands involved, the better. Also, limit the amount
of cash that's in your drawer; according to Moraca, $200 is the
maximum you should have up front because "criminals say it's not
worth stealing less than $200." If your register's contents reach
over $200, he suggests installing a drop safe where employees can
"drop" excess money (in an envelope marked with their initials) for
safekeeping. "This deters snatch-and-grabs of bigger amounts,"
Moraca says.
Making purchases with phony money is yet another common crime during the holidays. To protect your salon against
counterfeit money transactions, always have a counterfeit
detector pen (which you can purchase from an office supply store) at the front desk and teach staff how to use it. And,
don't forget to make friends with your local first responders-a
move that Moraca says will benefit your business greatly. "Go
to the police department and introduce yourself," he advises.
"Invite your beat police officer over for coffee or give him or her
discounted services." The reason: Your local police likely know
about any regional counterfeiting, and they can provide you
with this knowledge to keep your salon safe.



Table of Contents for the Digital Edition of Nailpro - December 2017

Contents
Nailpro - December 2017 - Intro
Nailpro - December 2017 - Cover1
Nailpro - December 2017 - Cover1a
Nailpro - December 2017 - Cover1b
Nailpro - December 2017 - Cover2
Nailpro - December 2017 - 1
Nailpro - December 2017 - 2
Nailpro - December 2017 - 3
Nailpro - December 2017 - 4
Nailpro - December 2017 - 5
Nailpro - December 2017 - 6
Nailpro - December 2017 - 7
Nailpro - December 2017 - 8
Nailpro - December 2017 - 9
Nailpro - December 2017 - 10
Nailpro - December 2017 - 11
Nailpro - December 2017 - 12
Nailpro - December 2017 - 13
Nailpro - December 2017 - 14
Nailpro - December 2017 - 15
Nailpro - December 2017 - Contents
Nailpro - December 2017 - 17
Nailpro - December 2017 - 18
Nailpro - December 2017 - 19
Nailpro - December 2017 - 20
Nailpro - December 2017 - 21
Nailpro - December 2017 - 22
Nailpro - December 2017 - 23
Nailpro - December 2017 - 24
Nailpro - December 2017 - 25
Nailpro - December 2017 - 26
Nailpro - December 2017 - 27
Nailpro - December 2017 - 28
Nailpro - December 2017 - 29
Nailpro - December 2017 - 30
Nailpro - December 2017 - 31
Nailpro - December 2017 - 32
Nailpro - December 2017 - 33
Nailpro - December 2017 - 34
Nailpro - December 2017 - 35
Nailpro - December 2017 - 36
Nailpro - December 2017 - 37
Nailpro - December 2017 - 38
Nailpro - December 2017 - 39
Nailpro - December 2017 - 40
Nailpro - December 2017 - 41
Nailpro - December 2017 - 42
Nailpro - December 2017 - 43
Nailpro - December 2017 - 44
Nailpro - December 2017 - 45
Nailpro - December 2017 - 46
Nailpro - December 2017 - 47
Nailpro - December 2017 - 48
Nailpro - December 2017 - 49
Nailpro - December 2017 - 50
Nailpro - December 2017 - 51
Nailpro - December 2017 - 52
Nailpro - December 2017 - 53
Nailpro - December 2017 - 54
Nailpro - December 2017 - 55
Nailpro - December 2017 - 56
Nailpro - December 2017 - 57
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Nailpro - December 2017 - 118
Nailpro - December 2017 - 119
Nailpro - December 2017 - 120
Nailpro - December 2017 - Cover3
Nailpro - December 2017 - Cover4
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