Nailpro - May/June 2020 - 22

A

FOOT

BY KARIE L. FROST

FEET SOAKING IN WARM BUBBLY WATER.
A light exfoliation of calluses. Perhaps a leg
massage. Cuticles pushed, toenails polished
and-voila!-your typical pedicure concludes.
Most salons deliver this staple service-and do
so phenomenally. And yet, when pedi season
is in full swing, "staple" doesn't necessarily
generate higher revenue. During this time,
competition ramps up to grab new clients and
boost devotion with existing ones-and you
need to position yourself ahead of the pack
if you want to get more feet in your pedicure
basins. One smart way to define your salon
amidst the many: Introduce seasonal or themed
pedicures.

22 | NAILPRO

MAY/JUNE 2020

IF YOU BUILD IT ...

Why are specialty pedicures so, well, special for your
business? "Offering themed pedi services sets us apart
from the competition and gives us an innate advantage,"
reasons Lisa McElhone, owner of Lacquer Lounge in
Philadelphia. She notes that Lacquer Lounge's successful
specialty pedicures, like the Charcoal Detox Pedi and
Fiji Island Escape, have pulled in new clients largely
due to their novelty. "Maybe their current salon doesn't
offer them, and clients are curious to experience these
services for themselves," she says. Whatever the case may
be, diversifying pedicure services with on-trend-yet still
effective, McElhone stresses-offerings helps to drum up
interest for prospective clients.
When menu items change, you'll keep existing patrons
on the edge of their pedicure seats, too, says Melissa Singer,
director of marketing and brand development at Bellacures,
with multiple locations throughout Southern California and
Dallas. "Themed pedicures allow our customers to get excited
to see what we'll come up with next," she shares. Or, to put
it a bit more simplistically: Your clients are human, and they
can get bored of the same old, same old-fast. "Themed or
seasonal pedicures break the routine," says Nancy Rodriguez
Falero, spa director at SiSpa in the Palm Beach Marriott Singer
Island Beach Resort & Spa in Riviera Beach, Florida. "Guests

JOYCEDRAGAN/ISTOCKPHOTO

ELEVATE YOUR PEDICURE
OFFERINGS WITH SEASONAL
AND THEMED SERVICES.

ABOVE



Nailpro - May/June 2020

Table of Contents for the Digital Edition of Nailpro - May/June 2020

Contents
Nailpro - May/June 2020 - Intro
Nailpro - May/June 2020 - Cover1
Nailpro - May/June 2020 - Cover2
Nailpro - May/June 2020 - 1
Nailpro - May/June 2020 - 2
Nailpro - May/June 2020 - 3
Nailpro - May/June 2020 - Contents
Nailpro - May/June 2020 - 5
Nailpro - May/June 2020 - 6
Nailpro - May/June 2020 - 7
Nailpro - May/June 2020 - 8
Nailpro - May/June 2020 - 9
Nailpro - May/June 2020 - 10
Nailpro - May/June 2020 - 11
Nailpro - May/June 2020 - 12
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Nailpro - May/June 2020 - 39
Nailpro - May/June 2020 - 40
Nailpro - May/June 2020 - Cover3
Nailpro - May/June 2020 - Cover4
Nailpro - May/June 2020 - MT
Nailpro - May/June 2020 - GELISH
Nailpro - May/June 2020 - GELISH2
Nailpro - May/June 2020 - GELISH3
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