Nailpro - May/June 2020 - 23

will come in more often than they would if you have the
same unchanged offerings all the time."
If your salon happens to sit in a vacation or tourist spot,
Rodriguez Falero says that's all the more reason to change
up your pedicure menu with specialty services. "When
customers go on vacation, they're naturally more open to
trying new things. It's important to have those choices in
addition to your regular menu items," she says.

JOSEF MOHYLA/ISTOCKPHOTO

INSPIRATION IS EVERYWHERE

What if you're dry on ideas? First, look at your business,
location and who you want to attract. Are you wellnessminded? On the cutting edge? A place to provide
escapism? Are you situated in a warm locale or cooler
climate? Are you in a bustling city or rural area? What
are your clients telling you they desire? What are
competitors doing (or not doing)? Creating experiences
rooted in these factors will only help boost your salon
business. When thinking about Lacquer Lounge's
specialty pedicures, McElhone started with her salon's
mission: promoting health. From there, she crafted
services that would appeal to her clientele, yet still
reflected that core mission. "Our five pedicure services
address something for everyone, whether it's relaxation,
pain relief, hydration or just a quick (but thorough)
service," she says.
If you're trying to switch up your offerings, you might
need help with your pedi muse. Don't go it alone when
coming up with ideas. Hold brainstorming meetings
with staff. "You should be talking to the nail technicians;
it's your chance to involve the team, ask for ideas, pull
them all together and work from there. They come with
all sorts of ideas; everybody has a totally different point
of view," says Rodriguez Falero.
Pour yourself into research, too. "When we're
brainstorming these types of pedicures, we constantly
research emerging trends through social media and
magazines, and explore other salon/spas in different
cities to see what's happening," McElhone shares.
When California legalized cannabis and CBD products
were on the cusp of flooding the market, Singer
jumped on the opportunity to create the CannaCure pedicure. "It's our CBD-infused service where
we partnered with Kush Queen," she
says. "We thought it made perfect
sense to incorporate a product
that helps with inflammation,
aches, pains and relaxation in
a salon setting."
Nail and spa manufacturers
can also lend you great-
and easy to execute-
ideas, says Rodriguez
Falero. "Some companies
will package seasonal or

"WE CAN DOUBLE OR EVEN
TRIPLE THE PRICE OF A
BASIC PEDICURE WITH OUR
SEASONAL OR SPECIAL PEDICURE
SERVICES."
themed pedicure components and corresponding
protocol for you; they even give you the suggested
retail price," she says.
No matter what experience you create, though, make
sure it delivers, McElhone warns. "You don't want to
offer a service that's all fluff and has no actual benefits,"
she says. Clients will notice-good and bad.

MAKING MONEY

Brainstorming is great, but real-life implementation of
ideas needs to be considered. Think about what your
service will require-products, labor and time-and how
to price accordingly. "We can double or even triple the
price of a basic pedicure with our seasonal or special
pedicure services," Singer shares. At Bellacures, they
break down the cost of all of the additional upgrades
and add that amount to the price of their basic
pedicure, factoring in the cost of special products they
purchase for each service, she says. For buzzier themed
pedicure services, like Healing Crystals, CBD and Virtual
Reality (see "Buzzy Pedicures" on page 24), the required
components' price tag might not make sense for your
business. "The cost of the VR goggles included in our
Virtual Reality services and the accompanying products
is high, so this particular service has not considerably
increased our profits," Singer shares. Still, it drives
customers into the salon who then try our more lucrative
services on subsequent visits. If you worry about upfront
costs, don't; there are plenty of pedi ideas out there
that don't require a ton of investment. "Rather than buy
everything from scratch, look at what you already carry,"
Rodriguez Falero suggests. "Try to repurpose what
you already have in-house."

SPREAD THE WORD

A specialty pedicure is only going to net
you cash if your clients know
about it. Marketing rollout
should be about 30 days in
advance of the service debut to
allow for orderly implementation
and to incite excitement,
according to Rodriguez
Falero-but your staff must
know all details prior to

MAY/JUNE 2020 NAILPRO.COM |

23


http://www.NAILPRO.COM

Nailpro - May/June 2020

Table of Contents for the Digital Edition of Nailpro - May/June 2020

Contents
Nailpro - May/June 2020 - Intro
Nailpro - May/June 2020 - Cover1
Nailpro - May/June 2020 - Cover2
Nailpro - May/June 2020 - 1
Nailpro - May/June 2020 - 2
Nailpro - May/June 2020 - 3
Nailpro - May/June 2020 - Contents
Nailpro - May/June 2020 - 5
Nailpro - May/June 2020 - 6
Nailpro - May/June 2020 - 7
Nailpro - May/June 2020 - 8
Nailpro - May/June 2020 - 9
Nailpro - May/June 2020 - 10
Nailpro - May/June 2020 - 11
Nailpro - May/June 2020 - 12
Nailpro - May/June 2020 - 13
Nailpro - May/June 2020 - 14
Nailpro - May/June 2020 - 15
Nailpro - May/June 2020 - 16
Nailpro - May/June 2020 - 17
Nailpro - May/June 2020 - 18
Nailpro - May/June 2020 - 19
Nailpro - May/June 2020 - 20
Nailpro - May/June 2020 - 21
Nailpro - May/June 2020 - 22
Nailpro - May/June 2020 - 23
Nailpro - May/June 2020 - 24
Nailpro - May/June 2020 - 25
Nailpro - May/June 2020 - 26
Nailpro - May/June 2020 - 27
Nailpro - May/June 2020 - 28
Nailpro - May/June 2020 - 29
Nailpro - May/June 2020 - 30
Nailpro - May/June 2020 - 31
Nailpro - May/June 2020 - 32
Nailpro - May/June 2020 - 33
Nailpro - May/June 2020 - 34
Nailpro - May/June 2020 - 35
Nailpro - May/June 2020 - 36
Nailpro - May/June 2020 - 37
Nailpro - May/June 2020 - 38
Nailpro - May/June 2020 - 39
Nailpro - May/June 2020 - 40
Nailpro - May/June 2020 - Cover3
Nailpro - May/June 2020 - Cover4
Nailpro - May/June 2020 - MT
Nailpro - May/June 2020 - GELISH
Nailpro - May/June 2020 - GELISH2
Nailpro - May/June 2020 - GELISH3
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