Nailpro - May/June 2020 - 24

marketing. "We hold a staff meeting with information
on the service protocol, and the front desk is trained
on the upcoming pricing, too," she says.
Social media-that beacon of business
promotion-can serve you well with specialty
pedicures. "When we want to introduce a new
themed pedicure we send out an email blast to our
clients and put it on our social media channels. We
may even do a contest on Instagram to win this free
new service to grab the attention of our existing
client base as well as some new potential clients,"
says McElhone. Singer especially sees traction with
Instagram stories, where followers are able to watch
the benefits of the specialty pedicures. "This really
allows our followers to see what the service is all
about and gets them excited to try it," she says.
While social media serves you well, don't
forget in-salon signage, like countertop displays
positioned at the front desk, waiting area and
workstations, and graphics that you can display on
your salon's TV screens or tablets.

SELLING STRONG

With all of the signage and social media posts-not
to mention a fabulous specialty pedi treatment
that effectively works and provides relaxation-
the service should sell itself, right? Not so fast:
Educating your staff on how to spread the word
plays a big part in its success. "Nail techs are lucky;
it's easier to establish a conversation with your
manicure guests than it is for a masseuse," says
Rodriguez Falero. "You have ample time to talk
and let them know that next week you're launching
a new service." Make no mistake: This isn't about
being pushy; it's about educating the guest. "We
never want to 'sell it,'" says McElhone. "Signage is
good and adding the service to the menu helps,
but from our experience, most clients want to try
the service because our staff has explained it to the
client and created a need for it."
In order to prep staff for these types of
conversations, "provide them with a sheet that
runs down the benefits of the specialty service,"
says Rodriguez Falero. McElhone likes to view
these exchanges as recommendations. "Once the
technician starts the service she can evaluate what's
best for the client and recommend the best service
to suit her needs based on the dialogue," she says.
The process gives the client the impression that the
service is catered to her specific needs, rather than
receiving the standard fare.
Finally, make sure that the front desk staff
receives the service, too. "Once they've experienced
it, they can tell clients how great it is," says
Rodriguez Falero. "This is really the best version of
advertising."

24 | NAILPRO

MAY/JUNE 2020

BUZZY PEDICURES
The buzziest pedicures seem to have ties to
the booming wellness movement, and for
good reason: Today's clients increasingly
seek daily self-care. Here, four examples to
spark your next specialty pedicure idea.
The Buzz: Virtual Reality (VR)

Virtual Reality Mani Pedi at Bellacures in Dallas and
multiple locations throughout Southern California.
Blending sci-fi with complete relaxation, this specialty
pedicure "transports" clients to a destination of their choice
via a VR headset. Based on the location they choose (such
as the sands at Hawaii's Hanalei Point during sunset),
corresponding scented lotions, aromatherapy and scrubs
are employed to "make it a full sensory experience and
allow the locations to come to life," says Melissa Singer.

The Buzz: CBD

Pedi-CURE ALL at Lacquer Lounge in Philadelphia
This CBD-infused pedicure utilizes pure CBD products
to beat stress, deepen relaxation and help relieve pain.
Lacquer Lounge chose My CBD Lab products because
of "the company's dedication to continual research and
development in the industry," Lisa McElhone shares. "Their
staff of scientists follow strict standards and procedures,
and carefully examine and oversee the extraction and
distillation process from start to finish to assure the finest
quality in the industry."

The Buzz: Guided Meditation

Sound of Color Pedicure by SpaRitual, multiple locations
nationwide
Partnering with Unplug Meditation, this SpaRitual-branded
service combines guided meditation, administered through
the Sound of Color smartphone app, with a relaxing
pedicure. Clients choose from one of 36 curated SpaRitual
Nourishing Vegan Color polishes on the app, which links
the color to a suggested guided meditation program from
a world-renowned meditation guru that the client listens to
through a headset as she indulges in her pedi.

The Buzz: Healing Crystals

Healing Crystal Pedicure at Côte Salon in Los Angeles
This specialty pedi sandwiches a soothing service between
the power of healing crystals. It begins with a rose quartz
soak to strengthen the circulatory system and ends with
a labradorite and blue calcite stone massage-the former
to relieve stress and lower blood pressure, the latter to
dissolve pain and soothe nerves.



Nailpro - May/June 2020

Table of Contents for the Digital Edition of Nailpro - May/June 2020

Contents
Nailpro - May/June 2020 - Intro
Nailpro - May/June 2020 - Cover1
Nailpro - May/June 2020 - Cover2
Nailpro - May/June 2020 - 1
Nailpro - May/June 2020 - 2
Nailpro - May/June 2020 - 3
Nailpro - May/June 2020 - Contents
Nailpro - May/June 2020 - 5
Nailpro - May/June 2020 - 6
Nailpro - May/June 2020 - 7
Nailpro - May/June 2020 - 8
Nailpro - May/June 2020 - 9
Nailpro - May/June 2020 - 10
Nailpro - May/June 2020 - 11
Nailpro - May/June 2020 - 12
Nailpro - May/June 2020 - 13
Nailpro - May/June 2020 - 14
Nailpro - May/June 2020 - 15
Nailpro - May/June 2020 - 16
Nailpro - May/June 2020 - 17
Nailpro - May/June 2020 - 18
Nailpro - May/June 2020 - 19
Nailpro - May/June 2020 - 20
Nailpro - May/June 2020 - 21
Nailpro - May/June 2020 - 22
Nailpro - May/June 2020 - 23
Nailpro - May/June 2020 - 24
Nailpro - May/June 2020 - 25
Nailpro - May/June 2020 - 26
Nailpro - May/June 2020 - 27
Nailpro - May/June 2020 - 28
Nailpro - May/June 2020 - 29
Nailpro - May/June 2020 - 30
Nailpro - May/June 2020 - 31
Nailpro - May/June 2020 - 32
Nailpro - May/June 2020 - 33
Nailpro - May/June 2020 - 34
Nailpro - May/June 2020 - 35
Nailpro - May/June 2020 - 36
Nailpro - May/June 2020 - 37
Nailpro - May/June 2020 - 38
Nailpro - May/June 2020 - 39
Nailpro - May/June 2020 - 40
Nailpro - May/June 2020 - Cover3
Nailpro - May/June 2020 - Cover4
Nailpro - May/June 2020 - MT
Nailpro - May/June 2020 - GELISH
Nailpro - May/June 2020 - GELISH2
Nailpro - May/June 2020 - GELISH3
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_20200506
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_20200304
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_20200102
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201912
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201911
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201910
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201909
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201908
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201907
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201906
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201905
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201904
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201903
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201902
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201901
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201812
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201811
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201810
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201809
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201808
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201807
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201806
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201805
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201804
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201803
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201802
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201801
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201712
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201711
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201710
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201709
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201708
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201707
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201706
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201705
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201704
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201703
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201702
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201701
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201612
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201611
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201610
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201609
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201608
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201607
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201606
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201605
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201604
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201603
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201602
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201601
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201512
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201511
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201510
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201509
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201508
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201507
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201506
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201505
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201504
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201503
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201502
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201501
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_goldbook2014
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_essentials2014
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201412
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201411
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201410
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201409
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201408
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201407
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201406
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201405
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201404
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201403
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201402
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201401
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201312
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_essentials2013
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201311
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201310
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201309
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201308
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201307
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201306
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201305
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201304
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201303
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201302
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201301
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201212
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_essentials2012
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201211
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201210
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201209
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201208
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201207
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201206
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201205
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201204
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201203
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201202
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201201
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201112
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_essentials2011
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201111
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201110
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201109
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201108
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201107
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201106
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201105
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201104
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201103
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201102
https://www.nxtbook.com/nxtbooks/creativeage/nailpro_201101
https://www.nxtbookmedia.com