design:retail - February 2014 - (Page 24)
innovation
024
Living Art
C
REATING AND DRAWING with
Crayola crayons and markers is
fun, but bringing those drawings to "life" is even better. Visitors to the Art Alive attraction at
the Crayola Experience in Easton,
Pa., have the opportunity to create digital works of
art that come "alive" when projected on the wall
screens. Butterflies fly, fish swim, flowers bloom-
all with the wave of an arm!
Magic? Not quite. It's WallFX by GestureTek.
For this installation, the Toronto-based company
FEBRUARY 2014
DESIGNRETAILONLINE.COM
combined its GestureFX technology and Crayola's
DigitTools app to create the interactive attraction.
Four custom "worlds" (underwater, space,
fairytale and safari) are projected onto 16-ft.-by
9-ft. screens. Guests can color and draw images at
one of 40 iPad stations, and apply an animation to
it, such as "shrink," "break up" or "spin," before
sending the image to one of the screens. The software then accepts the real-time input and codes it
to the appropriate screens.
Once a picture is sent to a wall screen, kids can
then interact with their drawings by moving their
body or waving. This action also makes the water
ripple, or causes the plants to part. Hours of fun
for everyone!
With these new software capabilities, the WallFX
system could make a huge impact on the retail environment. An interactive wall would create a destination experience and increase foot traffic with interactive games, visuals and entertainment. It could
also serve as a branding wall to promote new product
lines. A combo of real-time creativity and real-time
technology at its best.
- Michelle M. Havich
Photo courtesy of CRAYOLA EXPERIENCE AND JOHN STERLING RUTH PHOTOGRAPHY
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - February 2014
design:retail - February 2014
Contents
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
Innovation
Postcard
Inspirations
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Caché
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing
Products
Backstory
design:retail - February 2014
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