design:retail - February 2014 - (Page 24)

innovation 024 Living Art C REATING AND DRAWING with Crayola crayons and markers is fun, but bringing those drawings to "life" is even better. Visitors to the Art Alive attraction at the Crayola Experience in Easton, Pa., have the opportunity to create digital works of art that come "alive" when projected on the wall screens. Butterflies fly, fish swim, flowers bloom- all with the wave of an arm! Magic? Not quite. It's WallFX by GestureTek. For this installation, the Toronto-based company FEBRUARY 2014 DESIGNRETAILONLINE.COM combined its GestureFX technology and Crayola's DigitTools app to create the interactive attraction. Four custom "worlds" (underwater, space, fairytale and safari) are projected onto 16-ft.-by 9-ft. screens. Guests can color and draw images at one of 40 iPad stations, and apply an animation to it, such as "shrink," "break up" or "spin," before sending the image to one of the screens. The software then accepts the real-time input and codes it to the appropriate screens. Once a picture is sent to a wall screen, kids can then interact with their drawings by moving their body or waving. This action also makes the water ripple, or causes the plants to part. Hours of fun for everyone! With these new software capabilities, the WallFX system could make a huge impact on the retail environment. An interactive wall would create a destination experience and increase foot traffic with interactive games, visuals and entertainment. It could also serve as a branding wall to promote new product lines. A combo of real-time creativity and real-time technology at its best. - Michelle M. Havich Photo courtesy of CRAYOLA EXPERIENCE AND JOHN STERLING RUTH PHOTOGRAPHY http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2014

design:retail - February 2014
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing

design:retail - February 2014