design:retail - February 2014 - (Page 30)

inspirations 030 Circus Act K nown for his eerie "illustrashions," 25-year-old illustrator Achraf Amiri recently caught the eye of London-based Adel Rootstein Ltd. Intrigued by the striking work of the self-proclaimed "hidden son of the Addams Family," the mannequin company proposed a collaboration that would bring Amiri's illustrations off the page and onto its forms. Inspired by the circus-the central theme of Rootstein's New York showroom during the 2013 Retail Design Collective-the team set out to create the Magenta Collection, which would embody a slogan that Amiri coined: "Trashion is My Circus." "The idea was to give the illusion of my 2-D February 2014 illustrations turning into 3-D," Amiri says. "Just as I usually proceed, I sketched a first silhouette that I believed would be suitable to wear clothes-well, little ones." Later in the process, Amiri also helped in sculpting the head of the mannequin from clay, and directing the make-up and hairstyles. "Not much clay was needed, as I wanted her to have razor-sharp cheekbones," he notes. The collection features all of the characteristics of Amiri's illustrative style: tall-articulated figures, long nails, extensive, messy eyelashes-and glamour. It's the kind of weird and wonderful beauty you can't take your eyes off of, right? We like to call it "a good kind of creepy." - Lauren Mitchell Illustration by achraf amiri Photo by chris Jepson http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2014

design:retail - February 2014
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing

design:retail - February 2014