design:retail - February 2014 - (Page 30)
inspirations
030
Circus Act
K
nown for his eerie "illustrashions,"
25-year-old illustrator Achraf Amiri
recently caught the eye of London-based
Adel Rootstein Ltd. Intrigued by the striking
work of the self-proclaimed "hidden son of the
Addams Family," the mannequin company proposed a collaboration that would bring Amiri's
illustrations off the page and onto its forms.
Inspired by the circus-the central theme of
Rootstein's New York showroom during the 2013
Retail Design Collective-the team set out to create the Magenta Collection, which would embody
a slogan that Amiri coined: "Trashion is My Circus."
"The idea was to give the illusion of my 2-D
February 2014
Designretailonline.com
illustrations turning into 3-D," Amiri says. "Just as
I usually proceed, I sketched a first silhouette that
I believed would be suitable to wear clothes-well,
little ones." Later in the process, Amiri also helped
in sculpting the head of the mannequin from clay,
and directing the make-up and hairstyles. "Not
much clay was needed, as I wanted her to have
razor-sharp cheekbones," he notes.
The collection features all of the characteristics of
Amiri's illustrative style: tall-articulated figures, long
nails, extensive, messy eyelashes-and glamour. It's
the kind of weird and wonderful beauty you can't
take your eyes off of, right? We like to call it "a good
kind of creepy."
- Lauren Mitchell
Illustration by achraf amiri Photo by chris Jepson
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - February 2014
design:retail - February 2014
Contents
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
Innovation
Postcard
Inspirations
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Caché
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing
Products
Backstory
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