design:retail - February 2014 - (Page 34)

have you heard? 034 Are Men Shopping Like Women? New store watch [1] of them are just not true," says Wendy Liebmann, CEO of WSL. "What's different about today's man is that he is more engaged and shopping smarter than retailers may be giving him credit for." Additional findings: A ccor di ng to shopping and behavior retail trend research company WSL's study "How America Shops: Men & Shopping 2013," men may be smarter shoppers than women. The study, which surveyed 740 male and 780 female shoppers ages 18-years-old and above, found that 63 percent of men actively look for sales in-store, and 53 percent regularly use coupons. The study also identified Millennial men as the most tech-savvy shoppers, with 67 percent using their mobile phones to shop, compared to 52 percent of Gen Xers and 29 percent of Boomers. "There are a number of assumptions associated with the way men shop, and the reality is that many * More men than women will look for help from a sales associate in just about every category, including home products (25 percent versus 18 percent), baby products (25 percent versus 12 percent) and beauty products (14 percent versus 9 percent). * Seventy-nine percent of men belong to frequent shopper programs, almost as many as women (89 percent). * Seventy-three percent of the men surveyed said they receive email alerts for shopping, compared to 82 percent of women. * Men rely on product reviews, with 68 percent reporting that they feel better informed after reading online product reviews. Fiftyeight percent said they are ready to make a purchase after reading reviews, almost as high as women. "It's important to recognize that younger men are driving this evolution in shopping behavior," says Candace Corlett, president of WSL. "The Gen X and Millennial men grew up with significantly more places to shop and tools to choose from, and they are part of a culture that shares shopping responsibilities with their working wives. With these groups now representing more than half of the male population, brands and retailers need to make sure they know how these men shop." - Lauren Mitchell Photo by NOEL HENDRickSON/DiGiTAL ViSiON/THiNkSTOck February 2014 [2] [3] [4] 1. 3. Photo by SGM PHOTOGRAPHY Photo by ANDRE MOVSESYAN New York & Co., Columbia, Md. Opened: September 2013 Assembly Salon, Beverly Hills, Calif. Opened: May 2013 2. 4. Photo by PAUL LOFTLAND PHOTOGRAPHY Photo by ScOTT GARPOT, LUMiA 925 Hearts on Fire, King of Prussia, Pa. Opened: October 2013 Power Buy, Central World, Bangkok Opened: December 2013 Check out additional images of these stores and more at http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2014

design:retail - February 2014
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing

design:retail - February 2014