design:retail - March 2014 - (Page 22)
we love this!
022
The Thrill of
the Hunt
A
NY SHOE LOVER knows the thrill of
the hunt-and the excitement of making the kill by purchasing that perfect
pair of shoes. At Shoes of Prey's first
concept store in Sydney, the store's
centerpiece "carnivorous flower" sculpture plays
up this idea to stop shoppers in their tracks-or,
more likely, their heels.
The flower sculpture was commissioned by consultancy The General Store, who inspired Sydneybased studio Stukel Stone to reimagine a cluster of
exotic blooms made from high heels. "A 'moment
of euphoria' needed to be captured in a form to
spark excitement in shoppers, and we decided to
MARCH 2014
DESIGNRETAILONLINE.COM
do this by showcasing the endless design possibilities when one buys from Shoes of Prey," explains
Tobhiyah Feller, creative partner at Stukel Stone.
The design team also assessed how shoes are typically displayed, coming across the use of mirrored
plinths, which led to an investigation into kaleidoscopic imagery, and ultimately to using the shoes
each as a petal in a larger flower, Feller says.
It was, however, the store's name that inspired
the designers' cues for the sculpture. "The business name 'Shoes of Prey' triggered a conversation
around 'the hunt,' women using sexy footwear as
part of a means to attract men and, in the plant
kingdom, there are carnivorous species," Feller
describes. "The vivid tropical greens and deep burgundy reds of plants, such as Venus fly traps and
pitcher plants, became the natural source of color
inspiration for the sculpture."
Using 60 shoes that were designed using the
Shoes of Prey online software, Feller and Stukel
Stone Creative Partner Daniel Beasly created the
7-ft.-high flower sculpture, with Johannes Seger
of MTech Solutions assembling the flowers and
custom-shaping the polished stainless steel stems.
The final result is a jaw-dropping art piece that adds
beauty to the space while showing off the endless product options. Now, that's what we call a
shoe-gasm, ladies.
- Jessie Dowd
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - March 2014
design:retail - March 2014
Contents
Editor's Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
Before & After
How'd They Do That?
Have You Heard?
Perspectives
The Visual Eye
Searhing for Steve Jobs
2014 Markopoulos Award
Come & Play
McDonald's
Starbucks
Beyman
Hointer
Smart Tech
Retail
Design Leaders Listings
GlobalShop 2014: The Ultimate Show Guide
Products
Backstory
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