design:retail - July 2014 - (Page 18)
we love this!
018
MIRROR, MIRROR ON THE WALL
A
SIMPLISTIC CONCEPT interpreted in a fresh way is sometimes all a
retail store needs to create an engaging, creative space. Here, we have a
prime example: the often-overlooked mirror.
In a former Milanese auto repair shop, fashion designer and retailer Antonio
Marras has established a quirky showroom and shop for apparel and accessories. Taking advantage of the high ceilings of the two-story interior, architect
Stefania Beltrame kept in mind that the owner also uses the venue for hosting
events, ranging from book signings to art shows. A visit to the building has
been described as taking a trip to a haute "Alice in Wonderland" or grandma's
attic gone surreal.
Liberally using recycled furniture and decorative items, Beltrame employed
spatial perspectives with Marras-designed products to blend reality with fantasy. Against a high concrete wall, vintage mirrors of various sizes and shapes
are hung at angles away from the wall, rather than flat against the surface. This
technique enables the mirrors to reflect images of both close-up items and
more expansive views into the open selling area.
The 2,150-sq.-ft. first floor makes use of the original skylights and tall windows
to introduce daylighting into the interior, adding to the effect of the mirrored
wall. Each angle, in fact, presents a new perspective.
Quite a trip down the rabbit hole, eh?
- Vilma Barr
JULY 2014
Search #11 at designretailonline.com/rs
DESIGNRETAILONLINE.COM
Photo by FILIPPO BAMBENGHI/FOYER
http://www.DLC-LumiSheet.com
http://www.DLC-LumiSheet.com
http://www.DLC-LumiSheet.com
http://www.DESIGNRETAILONLINE.COM
http://www.designretailonline.com/rs
Table of Contents for the Digital Edition of design:retail - July 2014
design:retail - July 2014
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
Inspirations
Have You Heard?
Mingle
Shopper Insights
Shopping With Paco
Walmart
Macy's
Student Window Challenge New York
Fixture Leaders
Products
Backstory
design:retail - July 2014
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