design:retail - July 2014 - (Page 20)

020 designer picks THE SCENTED SPACE S CENT TRENDS FOR retail spaces are defined TRACY PEPE not by what we like to wear, but by how scent will impact our moods and what elements of culture inﬂuence the impact. We are well into the year and the next wave of scent trends are making themselves known. Spanning the cultural spectrum from the comforts of home to the next wave of technological advancement, these spaces are sure to whisk the nose oﬀ on an olfactory odyssey. CEO & CHIEF SCENT DESIGNER NOSE KNOWS DESIGN @noseknowsnose 1. Look to the Future Spaces of innovation are on the rise in retail. To create the olfactory dimension, novel smells that herald technological advancement are the key. Crisp, ozonic notes with a clear, white freshness bring imagination and possibility into a space. Metallic notes careen into the future with a cool sharpness that stimulates ideas and creativity. 2. The Right Touch Adding elements of human connection to social spaces gives them a friendly and inviting ambience. The raw scent of sweat and animal notes bring passion to a space, layering excitement and energy over a base of warmth and contentment. The soft musk of pheromones communicates familiarity and kinship to some and the thrill of ﬂirtation to others, adding a living ﬂair to the space. Human scents make meeting places feel familiar and accessible, sending the message that these are the types of places to form bonds. [1] [2] 3. Green Energy The living earth is omnipresent in collective conscientiousness these days, and businesses are picking up on it. Soothing energy from the aromas of organic elements, such as moss, mushrooms, clay and wet earth, bring a sense of peace and optimism to a space. Healthy, optimistic and grounded in the joys of living well, these aromas lend wholesome, natural auras to a space and promote healing moods of unity and calm among patrons. 4. Home Is Where the Heart Is [3] What is the smell of home? Is it the mouth-watering aroma of freshly baked apple pie or a hot pot of coﬀee? Perhaps it is the soothing scent of clean linens or the gentle must of an oft-visited closet space. The smell of home is close to the heart, and adding these notes to a retail space helps to re-create the comforts of house and hearth. [4] 5. Kids Will Be Kids Colorful personalities and silly antics roll into a space like a barrel of monkeys to recapture the feelings of childhood. Whether it's waxy crayons, fruity bubble baths, or rainbow-colored ﬁnger paints and clay, childhood has a special blend of aromas all its own that will always provoke nostalgia in our inner child. TRACY PEPE IS THE CEO AND CHIEF SCENT DESIGNER AT NOSE KNOWS DESIGN, WHICH HAS BEEN SCENTING SPACE BY CREATING SOME OF THE MOST DISTINGUISHABLE OLFACTIVE BRANDS FOR MORE THAN 20 YEARS. [5] JULY 2014 DESIGNRETAILONLINE.COM http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - July 2014

design:retail - July 2014
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
Inspirations
Have You Heard?
Mingle
Shopper Insights
Shopping With Paco
Walmart
Macy's
Student Window Challenge New York
Fixture Leaders
Products
Backstory

design:retail - July 2014