design:retail - July 2014 - (Page 30)

have you heard? 030 MASTERING MOBILE New Store Watch A S MOBILE PHONE use continues to increase among shoppers, retailers are eyeing mobile strategy as the key to growing their digital business. According to the 2014 Shop.org/ Forrester Research Inc. State of Retailing Online survey, which surveyed 70 retailers in October and November 2013, more than half (53 percent) of retailers said mobile efforts were a top priority, specifically noting responsive design, mobile-site optimization and tablet redesign as key development areas. 1. Jigsaw Duke Street Emporium, London Opened: April 2014 Photo by ANDREW TOWNSEND 2. Chai Kai, Cambridge, England Opened: February 2014 [1] [2] 3. Auntie Anne's, Park City, Pa. Opened: May 2014 Photo by DONOVAN ROBERTS WITMER 4. Din Vahn, Hong Kong Additional study findings include: Opened: November 2013 Photo courtesy of DINH VAN PARIS Check out additional images of these stores and more at design retailonline.com/projectgallery. [3] * [4] Retailers' total 2013 smartphone revenue grew 113 percent over 2012, and tablet revenue grew 86 percent over the same period. Twenty-one percent of retailers' Web revenue was derived from either a smartphone or tablet in 2013. Four in 10 (46 percent) retailers plan to engage in some form of site overhaul in 2014. More than one-third (36 percent) of retailers are prioritizing improved marketing efforts as they continue to focus on both retaining and acquiring new customers. "Retailers grew their digital business with impressive strength in 2013, reflecting their laser focus on improving the customer experience across all of their channels, striving for a 'mobile first' mindset that will be a key driver in all business decisions," says Vicki Cantrell, executive director of Shop.org. "In 2014, they will continue investing to further their relationships with customers, exploring everything from personalization and site usability to all things mobile." - Lauren Mitchell * CUSTOMERS FIND THEIR SCENT AT SELFRIDGES A S PART OF its Beauty Project, London depart- ment store retailer Selfridges recently introduced Fragrance Lab, a groundbreaking new way to shop for perfume, at its Oxford Street location. Open from May 1-June 30, the immersive shopping experience invited customers to develop their own signature scent. Created in collaboration with trend forecasting consultancy The Future Laboratory and design studio Campaign, Fragrance Lab invited shoppers to wander through a series of interactive areas, where their physical presence, reaction to stimuli and responses to questions were used to design a personalized product. At the end of the journey, the customer received a fragrance created by Givaudan perfumers that was the product of their experience in the space. The scent-and everything from the bottle design, label and verbiage-were tailored to fit the individual customer's personality. "The Beauty Project is a multifaceted and thoughtprovoking exploration on the definition of beauty and what it means in today's society," says Linda Hewson, creative director, Selfridges. "As such, we couldn't leave out the captivating world of fragrances, and really wanted to do it justice. Given that at Selfridges we are constantly looking for challenging and innovative ways to delight and surprise our customers, Fragrance Lab brings both experiential retailing to the heart of our store and a wonderfully creative way to celebrate fragrance." - Lauren Mitchell Photo courtesy of HUFTON+CROW JULY 2014 DESIGNRETAILONLINE.COM * * Photo courtesy of THINKSTOCK http://www.Shop.org/ http://www.designretailonline.com/projectgallery http://www.designretailonline.com/projectgallery http://www.Shop.org http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - July 2014

design:retail - July 2014
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
Inspirations
Have You Heard?
Mingle
Shopper Insights
Shopping With Paco
Walmart
Macy's
Student Window Challenge New York
Fixture Leaders
Products
Backstory

design:retail - July 2014