design:retail - January 2015 - (Page 16)

we love this! 016 Rx Renewal I N 1945, SCOTTISH biologist and pharma- cologist Dr. Alexander Fleming was awarded the Nobel Prize in medicine for the discovery of penicillin. Playing off the legacy of that famed name in the medical world, a family by the name of Bornino has commissioned a pharmacy concept that would transform the existing expectation of the pharmacist-client relationship. Based in Milan, Alexander Dr Fleming Srl is a franchising company specializing in the development of the new consumer pharmacy. Designer Alessandro Luciani's concept for the interior, implemented by Grottini Srl, draws inspiration from traditional European pharmacies, JANUARY 2015 DESIGNRETAILONLINE.COM where the emphasis was placed on establishing long-term pharmacist-to-client relationships, rather than on product merchandising (although we think that's done quite well here, too!). Products are displayed within lit circular wall cases in an open 860-sq.-ft. space. The pharmacist's consulting area is located separately, reached through an opening in the rear. Walls feature white printed methacrylate with a floor-to-ceiling circular pattern. Products are displayed within recessed white circles of three different sizes, rimmed with LEDs. Greenringed open circles also are lit with LEDs, with smaller unlit circles in solid white and black serving as visual punctuation points along the surface. Freestanding white circular display tables are attached to organic green-colored bases and stems. To fill a customer's prescription or provide the suggested product, the pharmacist uses a tablet linked to a central storage area, which then transfers the product to the cash desk. The objective is to maintain the pharmacist's in-person relationship with the customer until he or she is ready to leave. International expansion of the concept is planned. Could a revival of client-focused service be the future of pharmacy? These Italians seem to think so. - Vilma Barr Photos by ALESSANDRO LUCIANI http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - January 2015

design:retail - January 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
West Elm
Winning Windows
Birchbox
Holt Renfrew
Visual Products
Products
Backstory

design:retail - January 2015

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