design:retail - June 2015 - (Page 14)

on trend 014 POST-MODERN MARKET H DESIGNRETAILONLINE.COM Search #9 at designretailonline.com/rs JUNE 2015 OW DO YOU put an organic grocery store into an office building while maintaining the space's architectural integrity and history? That was the challenge tasked to Cincinnati-based FRCH Design Worldwide when they took on integrating a Whole Foods Market into a 1960s building designed by renowned architect Frank Gehry in Columbia, Md. The Columbia Maryland Rouse Company building is a post-modern reflection of when it was built. The challenge, according to Nicole Roberts, director of the Large Format Studio at FRCH, was to balance the Gehry aesthetic with Whole Foods' brand equity. "Old and new, modern and contemporary versus organic and natural, bringing the manmade in with the handmade," she says. "It was an interesting juxtaposition from a design standpoint." Gehry is famous for his deconstructionist design style, but this building was more post-modern and grid-like. FRCH used soft angles of differentiating wood tones and a tone-on-tone color palette to reflect a hint of deconstructionism, and to allow the products to stand out. A more punctuated palette was used at the checkout, as it was more of a destination, without specific product displayed. According to Roberts, Gehry himself gave approval for the store's concept. Subtle cues to Gehry's deconstructionist style include sculptural elements in the café area and throughout the store. Who would have thought granola and Gehry could mix so well! - Michelle M. Havich JUNE 2015 DESIGNRETAILONLINE.COM Photos courtesy of WHOLE FOODS MARKET http://www.chemetal.com http://www.chemetal.com http://www.designretailonline.com/rs http://www.DESIGNRETAILONLINE.COM

design:retail - June 2015

Table of Contents for the Digital Edition of design:retail - June 2015

Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Home Turf
Online? Meet Offline
Retail Spectacle
Products
Backstory
design:retail - June 2015 - Intro
design:retail - June 2015 - CT1
design:retail - June 2015 - CT2
design:retail - June 2015 - Cover1
design:retail - June 2015 - Cover2
design:retail - June 2015 - 1
design:retail - June 2015 - 2
design:retail - June 2015 - 3
design:retail - June 2015 - 4
design:retail - June 2015 - 5
design:retail - June 2015 - Editor’s Note
design:retail - June 2015 - 7
design:retail - June 2015 - Show Talk
design:retail - June 2015 - 9
design:retail - June 2015 - On Trend
design:retail - June 2015 - 11
design:retail - June 2015 - 12
design:retail - June 2015 - 13
design:retail - June 2015 - 14
design:retail - June 2015 - 15
design:retail - June 2015 - We Love This!
design:retail - June 2015 - 17
design:retail - June 2015 - 18
design:retail - June 2015 - 19
design:retail - June 2015 - Designer Picks
design:retail - June 2015 - 21
design:retail - June 2015 - Clicks & Mortar
design:retail - June 2015 - 23
design:retail - June 2015 - 24
design:retail - June 2015 - 25
design:retail - June 2015 - Postcard
design:retail - June 2015 - 27
design:retail - June 2015 - Have You Heard?
design:retail - June 2015 - 29
design:retail - June 2015 - 30
design:retail - June 2015 - 31
design:retail - June 2015 - Mingle
design:retail - June 2015 - 33
design:retail - June 2015 - 34
design:retail - June 2015 - 35
design:retail - June 2015 - The Visual Eye
design:retail - June 2015 - 37
design:retail - June 2015 - Searching for Steve Jobs
design:retail - June 2015 - 39
design:retail - June 2015 - Home Turf
design:retail - June 2015 - 41
design:retail - June 2015 - 42
design:retail - June 2015 - 43
design:retail - June 2015 - 44
design:retail - June 2015 - 45
design:retail - June 2015 - 46
design:retail - June 2015 - 47
design:retail - June 2015 - Online? Meet Offline
design:retail - June 2015 - Retail Spectacle
design:retail - June 2015 - 50
design:retail - June 2015 - 51
design:retail - June 2015 - 52
design:retail - June 2015 - 53
design:retail - June 2015 - 54
design:retail - June 2015 - 55
design:retail - June 2015 - 56
design:retail - June 2015 - 57
design:retail - June 2015 - 58
design:retail - June 2015 - 59
design:retail - June 2015 - 60
design:retail - June 2015 - 61
design:retail - June 2015 - 62
design:retail - June 2015 - 63
design:retail - June 2015 - Products
design:retail - June 2015 - 65
design:retail - June 2015 - 66
design:retail - June 2015 - 67
design:retail - June 2015 - 68
design:retail - June 2015 - 69
design:retail - June 2015 - 70
design:retail - June 2015 - 71
design:retail - June 2015 - Backstory
design:retail - June 2015 - Cover3
design:retail - June 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
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