design:retail - June 2015 - 54
054
3) OWNING PHYSICAL INTERACTIONS
[DARTY
Electronics retailer Darty created a physical panic button that customers
can press at home to receive 24/7 assistance with their appliances. Once pressed, Le Bouton
Darty connects to the retailer's customer service team via WiFi or Bluetooth and notifies staff
to contact the user within 60 seconds. A team of 750 advisors and 1,500 technicians are at
hand to provide advice and assistance on products within Darty's range, including items that
are not under warranty or that were bought from competitors. Customers in France pay
25 euros to purchase the button, plus a monthly subscription fee to cover help for household
appliances and multimedia. The aim of Le Bouton Darty is to provide customers with a
personalized and prioritized level of service, achieved literally at the touch of a button.
Designed by DARTY (DARTY.COM) Photos courtesy of DARTY
[WHOLE FOODS MARKET
At its
new flagship store in Alpharetta, Ga., Whole Foods has introduced a range
of interactive digital experiences, which leverage physical actions to bring
shoppers closer to the farmers that grew their food. One of the installations,
the Whole Body Mirror, is a digital mirror that encourages shoppers to strike
different poses in order to find out information about the store's products.
For example, flexing muscles will cause the screen to display information
about the store's health range. Elsewhere in the store, digital screens display
real-time images from suppliers' Instagram feeds, while interactive displays
suggest complementary food pairings across different categories. The experiences enable customers to establish an emotional connection to products
and to understand the value of buying responsibly grown foods.
Designed by SECOND STORY (SECONDSTORY.COM) Photos courtesy of SECOND STORY
JUNE 2015
DESIGNRETAILONLINE.COM
http://www.DARTY.COM
http://www.SECONDSTORY.COM
http://www.DESIGNRETAILONLINE.COM
design:retail - June 2015
Table of Contents for the Digital Edition of design:retail - June 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Home Turf
Online? Meet Offline
Retail Spectacle
Products
Backstory
design:retail - June 2015 - Intro
design:retail - June 2015 - CT1
design:retail - June 2015 - CT2
design:retail - June 2015 - Cover1
design:retail - June 2015 - Cover2
design:retail - June 2015 - 1
design:retail - June 2015 - 2
design:retail - June 2015 - 3
design:retail - June 2015 - 4
design:retail - June 2015 - 5
design:retail - June 2015 - Editor’s Note
design:retail - June 2015 - 7
design:retail - June 2015 - Show Talk
design:retail - June 2015 - 9
design:retail - June 2015 - On Trend
design:retail - June 2015 - 11
design:retail - June 2015 - 12
design:retail - June 2015 - 13
design:retail - June 2015 - 14
design:retail - June 2015 - 15
design:retail - June 2015 - We Love This!
design:retail - June 2015 - 17
design:retail - June 2015 - 18
design:retail - June 2015 - 19
design:retail - June 2015 - Designer Picks
design:retail - June 2015 - 21
design:retail - June 2015 - Clicks & Mortar
design:retail - June 2015 - 23
design:retail - June 2015 - 24
design:retail - June 2015 - 25
design:retail - June 2015 - Postcard
design:retail - June 2015 - 27
design:retail - June 2015 - Have You Heard?
design:retail - June 2015 - 29
design:retail - June 2015 - 30
design:retail - June 2015 - 31
design:retail - June 2015 - Mingle
design:retail - June 2015 - 33
design:retail - June 2015 - 34
design:retail - June 2015 - 35
design:retail - June 2015 - The Visual Eye
design:retail - June 2015 - 37
design:retail - June 2015 - Searching for Steve Jobs
design:retail - June 2015 - 39
design:retail - June 2015 - Home Turf
design:retail - June 2015 - 41
design:retail - June 2015 - 42
design:retail - June 2015 - 43
design:retail - June 2015 - 44
design:retail - June 2015 - 45
design:retail - June 2015 - 46
design:retail - June 2015 - 47
design:retail - June 2015 - Online? Meet Offline
design:retail - June 2015 - Retail Spectacle
design:retail - June 2015 - 50
design:retail - June 2015 - 51
design:retail - June 2015 - 52
design:retail - June 2015 - 53
design:retail - June 2015 - 54
design:retail - June 2015 - 55
design:retail - June 2015 - 56
design:retail - June 2015 - 57
design:retail - June 2015 - 58
design:retail - June 2015 - 59
design:retail - June 2015 - 60
design:retail - June 2015 - 61
design:retail - June 2015 - 62
design:retail - June 2015 - 63
design:retail - June 2015 - Products
design:retail - June 2015 - 65
design:retail - June 2015 - 66
design:retail - June 2015 - 67
design:retail - June 2015 - 68
design:retail - June 2015 - 69
design:retail - June 2015 - 70
design:retail - June 2015 - 71
design:retail - June 2015 - Backstory
design:retail - June 2015 - Cover3
design:retail - June 2015 - Cover4
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