design:retail - June 2015 - 59

059

Eyeglasses ready in 30 minutes? No problem.
A wide variety of affordable options? Check.
Über-cool robotics? You got it. Eyewear brand
JINS makes its U.S. debut with a paradigm-shifting
store that just may change the way we shop this
retail category forever.
etail juggernaut JINS envisioned
making it fast and easy for customers
to afford multiple pairs of glasses-
much like any fashion accessory.
The Tokyo-based eyewear brand
desired a simpler way for customers
to buy high-quality glasses, so they
edited the process to include fewer steps to make it easy.
Then they reduced the amount of time needed to fill a
prescription to 30 minutes, making it fast. Then, JINS
simplified and reduced pricing: $60 and $120, including
frames, lenses, UV coating and case (progressive, bifocal,
tinted or polarized lenses cost an additional $60 to $80),
and added loads of frame styles. Today, it's Japan's largest
eyewear retailer by volume (5.4 million pairs annually-
that's 10 pairs every minute) since its founding in 2001,
and currently operates more than 330 stores in Japan
and China, including one with a drive-thru.
Now JINS is open for business in the United States,
emphasizing style, quality and service. Its first store debuted this April in San Francisco. Lilian Wouters, marketing manager for JINS, says the brand decided to open its
first store in San Francisco because the city "has a history of
being a starting point for paradigm-shifting organizations."
At 4,900 sq. ft., JINS' U.S. flagship in Union Square is
its largest store to date, and houses a robotic eyeglassmaking machine dubbed Kanna (named for a Japanese
woodcarving tool), which pumps out 63 pairs of eyeglasses per hour. (To coincide with the opening, JINS also
launched a U.S. e-commerce site that allows area residents to order online for same-day pickup in person.)



design:retail - June 2015

Table of Contents for the Digital Edition of design:retail - June 2015

Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Home Turf
Online? Meet Offline
Retail Spectacle
Products
Backstory
design:retail - June 2015 - Intro
design:retail - June 2015 - CT1
design:retail - June 2015 - CT2
design:retail - June 2015 - Cover1
design:retail - June 2015 - Cover2
design:retail - June 2015 - 1
design:retail - June 2015 - 2
design:retail - June 2015 - 3
design:retail - June 2015 - 4
design:retail - June 2015 - 5
design:retail - June 2015 - Editor’s Note
design:retail - June 2015 - 7
design:retail - June 2015 - Show Talk
design:retail - June 2015 - 9
design:retail - June 2015 - On Trend
design:retail - June 2015 - 11
design:retail - June 2015 - 12
design:retail - June 2015 - 13
design:retail - June 2015 - 14
design:retail - June 2015 - 15
design:retail - June 2015 - We Love This!
design:retail - June 2015 - 17
design:retail - June 2015 - 18
design:retail - June 2015 - 19
design:retail - June 2015 - Designer Picks
design:retail - June 2015 - 21
design:retail - June 2015 - Clicks & Mortar
design:retail - June 2015 - 23
design:retail - June 2015 - 24
design:retail - June 2015 - 25
design:retail - June 2015 - Postcard
design:retail - June 2015 - 27
design:retail - June 2015 - Have You Heard?
design:retail - June 2015 - 29
design:retail - June 2015 - 30
design:retail - June 2015 - 31
design:retail - June 2015 - Mingle
design:retail - June 2015 - 33
design:retail - June 2015 - 34
design:retail - June 2015 - 35
design:retail - June 2015 - The Visual Eye
design:retail - June 2015 - 37
design:retail - June 2015 - Searching for Steve Jobs
design:retail - June 2015 - 39
design:retail - June 2015 - Home Turf
design:retail - June 2015 - 41
design:retail - June 2015 - 42
design:retail - June 2015 - 43
design:retail - June 2015 - 44
design:retail - June 2015 - 45
design:retail - June 2015 - 46
design:retail - June 2015 - 47
design:retail - June 2015 - Online? Meet Offline
design:retail - June 2015 - Retail Spectacle
design:retail - June 2015 - 50
design:retail - June 2015 - 51
design:retail - June 2015 - 52
design:retail - June 2015 - 53
design:retail - June 2015 - 54
design:retail - June 2015 - 55
design:retail - June 2015 - 56
design:retail - June 2015 - 57
design:retail - June 2015 - 58
design:retail - June 2015 - 59
design:retail - June 2015 - 60
design:retail - June 2015 - 61
design:retail - June 2015 - 62
design:retail - June 2015 - 63
design:retail - June 2015 - Products
design:retail - June 2015 - 65
design:retail - June 2015 - 66
design:retail - June 2015 - 67
design:retail - June 2015 - 68
design:retail - June 2015 - 69
design:retail - June 2015 - 70
design:retail - June 2015 - 71
design:retail - June 2015 - Backstory
design:retail - June 2015 - Cover3
design:retail - June 2015 - Cover4
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